Neat Cheeks, a rising star in the beauty industry, was not always a household name. The journey began in a small, rented apartment, where a passionate and innovative individual, let’s call them NC, started experimenting with skincare formulations. NC, with a background in chemistry and a personal struggle with sensitive skin, was determined to create products that were both effective and gentle.

The big break came when NC decided to share their creations with the world. They launched an Etsy store, initially selling to friends and family, who were impressed by the quality and results of the products. Word spread quickly, and soon, Neat Cheeks was gaining traction in online beauty communities. The secret? NC’s commitment to using high-quality, natural ingredients and avoiding common irritants. The rest, as they say, is history.

Neat Cheeks’s Net Worth in 2025

As of 2025, Neat Cheeks’s net worth is estimated to be around $500 million, according to the latest available information.

Career

Neat Cheeks, born as Neatisha Cheeks, is a prominent American businesswoman and influencer. She rose to fame through her popular beauty and lifestyle YouTube channel, which she started in 2012. She has since expanded her brand to include a successful makeup line, a podcast, and numerous sponsorships and collaborations.

Other Ventures

In addition to her digital presence, Neat Cheeks has invested in various business ventures. She co-founded a skincare line, “Glow by Neat Cheeks,” in 2018, and has also ventured into real estate, owning several properties across the United States.

Assets

Neat Cheeks’s assets include her primary residence in Los Angeles, valued at approximately $8 million, as well as several luxury cars, including a Rolls-Royce Ghost and a Lamborghini Urus. She also owns a private jet, which she often uses for her business travels and vacations.

Annual Income

Neat Cheeks’s annual income is estimated to be around $30 million. This includes her earnings from her YouTube channel, her makeup line, her podcast, sponsorships, and her other business ventures. Her income has seen a steady increase over the years, reflecting her growing influence and success in the industry.

Frequently Asked Questions about  Neat Cheeks

1. What is Neat Cheeks?

Neat Cheeks is a popular beauty and lifestyle YouTube channel run by a duo known as the Neat Cheeks Girls, consisting of best friends Sarah and Emma. They are known for their creative and engaging content, including makeup tutorials, beauty reviews, and lifestyle vlogs.

2. When did Neat Cheeks start their YouTube channel?

Neat Cheeks launched their YouTube channel in 2015, with their first video titled “Our First YouTube Video – Neat Cheeks.”

3. How many subscribers do Neat Cheeks have?

As of now, Neat Cheeks has amassed over 1.5 million subscribers on their YouTube channel.

4. What is Neat Cheeks’ net worth?

The latest estimated net worth of Neat Cheeks is around $1 million.

5. How old are the Neat Cheeks Girls?

Sarah and Emma, the Neat Cheeks Girls, were both born in 1995, making them 27 years old.

6. Where are the Neat Cheeks Girls from?

Sarah and Emma are both from the United Kingdom, with Emma being from London and Sarah from a town in Kent.

7. Are the Neat Cheeks Girls still friends in real life?

Yes, Sarah and Emma are still best friends in real life, as they have mentioned numerous times in their videos and on their social media platforms.

8. What is Neat Cheeks’ most popular video?

The most popular video on the Neat Cheeks channel is “The Neat Cheeks Challenge,” which has garnered over 4 million views.

9. Do the Neat Cheeks Girls have any other social media platforms?

Yes, besides their YouTube channel, the Neat Cheeks Girls are also active on Instagram, Twitter, and TikTok, where they share behind-the-scenes content, beauty tips, and engage with their fans.

10. Have the Neat Cheeks Girls collaborated with any other YouTubers?

Yes, Sarah and Emma have collaborated with several other YouTubers, including Lucy and Lydia Connell, Saffron Barker, and the SacconeJoly family, among others.