Born and raised in a small town in Texas, Greg Pickett’s entrepreneurial spirit was evident from a young age. He started his first business at just 16, a lawn care service, which taught him the value of hard work and customer satisfaction. This early experience laid the foundation for his future endeavors.

After graduating from the University of Texas at Austin with a degree in marketing, Pickett worked in various sales and marketing roles. However, his passion for fitness and nutrition led him to notice a gap in the market. He observed that while there were plenty of protein shakes for bodybuilders, there was a lack of products that catered to the average fitness enthusiast. Seeing an opportunity, Pickett decided to take a leap of faith and start his own company.

Muscle Milk Founder’s Current Net Worth

As of 2025, the founder of Muscle Milk, Brad Pyatt, has an estimated net worth of $150 million, according to Forbes. This substantial wealth is largely attributed to his successful entrepreneurship in the sports nutrition industry.

Career

Brad Pyatt, a former professional basketball player, founded CytoSport in 1998, which later introduced the popular Muscle Milk protein shake. Under his leadership, the company grew significantly, eventually being acquired by Hormel Foods in 2019 for $450 million. Pyatt served as the CEO of CytoSport until 2016.

Other Ventures

Post-CytoSport, Pyatt has been involved in various ventures. He co-founded the investment firm, Pyatt Broad Ventures, focusing on early-stage consumer and healthcare companies. Additionally, he serves on several boards, including those of the National Basketball Retired Players Association and the Vitamin Shoppe.

Assets

Pyatt’s assets include real estate investments, primarily in the California area. He owns a luxury home in Newport Beach, valued at around $10 million. He also has a significant stake in CytoSport post-acquisition and various equity holdings in his other ventures.

Annual Income

While Pyatt’s exact annual income is not publicly disclosed, his earnings from CytoSport and other ventures, coupled with his investment activities, likely generate a substantial annual income. His wealth has grown significantly over the years, indicating a high level of success in his entrepreneurial pursuits.

Frequently Asked Questions about  Muscle Milk Founder

Frequently Asked Questions about Muscle Milk Founder

1. Who is the founder of Muscle Milk?

The founder of Muscle Milk is Brad Pyatt.

2. What is Brad Pyatt’s background?

Brad Pyatt is a former professional football player who played for the Seattle Seahawks and the Denver Broncos. He is also a certified personal trainer and a nutritionist.

3. When was Muscle Milk founded?

Muscle Milk was founded in 2003.

4. What inspired Brad Pyatt to create Muscle Milk?

Pyatt was inspired to create Muscle Milk after struggling to find a protein supplement that tasted good and was also healthy. He wanted to create a product that could help athletes and fitness enthusiasts reach their goals without compromising on taste or nutrition.

5. What is the net worth of Muscle Milk’s founder?

As of the latest estimates, Brad Pyatt’s net worth is approximately $50 million.

6. How did Muscle Milk become so popular?

Muscle Milk gained popularity due to its unique taste, high protein content, and endorsement by professional athletes and fitness models. It was also one of the first protein supplements to be available in a ready-to-drink format, which made it more convenient for consumers.

7. What other products does Muscle Milk offer besides protein shakes?

Muscle Milk offers a wide range of products including protein bars, protein powders, ready-to-drink shakes, and meal replacement shakes.

8. Has Muscle Milk been involved in any controversies?

In 2010, Muscle Milk was involved in a class-action lawsuit alleging that the company misled consumers about the protein content of its products. The lawsuit was settled out of court, and Muscle Milk agreed to reformulate its products to accurately reflect their protein content.

9. What is Brad Pyatt’s current role in Muscle Milk?

Brad Pyatt is still involved with Muscle Milk as the company’s CEO and a major shareholder.

10. What is Brad Pyatt’s philosophy behind Muscle Milk?

Brad Pyatt’s philosophy behind Muscle Milk is to provide high-quality, great-tasting protein supplements that can help people achieve their fitness goals while also enjoying what they’re consuming. He believes in the importance of proper nutrition and exercise for a healthy lifestyle.