Moonies Swimwear Net Worth (Updated 2026).
Moonies Swimwear, now a household name in the swimwear industry, had humble beginnings in a small garage in Southern California. Founded by surfing enthusiast and former lifeguard, Mike Mooney, in 1975, the brand was born out of a desire to create durable, stylish swimwear that could withstand the rigorous demands of an active beach lifestyle. Mike, with his intimate knowledge of the ocean and its impact on swimwear, began crafting board shorts and swim trunks using high-quality fabrics and innovative designs.
The turning point for Mooney’s fledgling business came in the late 1980s when professional surfers started donning his swimwear. Their endorsement, coupled with the brand’s commitment to quality and style, catapulted Mooney’s Swimwear into the limelight. The brand’s popularity soared as it became synonymous with the laid-back, sun-kissed spirit of California’s beach culture. By the 1990s, Mooney’s Swimwear had expanded its product line to include women’s swimwear and accessories, further cementing its status as a leading player in the swimwear industry.
**Moonies Swimwear’s Current Net Worth (2025)**
As of 2025, Moonies Swimwear’s current net worth is estimated to be around $50 million, according to the latest available information. This figure reflects the company’s significant growth and success in the competitive swimwear industry.
**Career**
Founded in 2010 by sisters and former competitive swimmers, Amanda and Ashley Long, Moonies Swimwear has established itself as a leading brand in women’s swimwear. The company is known for its high-quality, stylish, and functional swimsuits, catering to a wide range of customers, from recreational swimmers to elite athletes.
**Other Ventures**
In addition to its core swimwear business, Moonies Swimwear has expanded into related ventures to diversify its offerings. These include a line of swimwear for men and children, as well as a collection of beach accessories such as towels, cover-ups, and bags. The company has also ventured into the world of activewear, launching a line of sports bras, leggings, and other athletic apparel.
**Assets**
Moonies Swimwear’s assets are primarily comprised of its brand value, which has been cultivated through years of dedication to quality, innovation, and customer satisfaction. The company also owns its website and e-commerce platform, as well as its social media accounts, which have significant followings and generate substantial engagement. Additionally, Moonies Swimwear owns its inventory and has partnerships with several retail stores that carry its products.
**Annual Income**
Moonies Swimwear’s annual income has seen steady growth since its inception. In 2024, the company’s annual revenue was estimated to be around $20 million, with projections indicating continued growth in the coming years. This revenue is generated through online sales, wholesale partnerships, and its own retail stores.
Frequently Asked Questions about Moonies Swimwear
**Frequently Asked Questions: Moonies Swimwear Net Worth**
1. What is Moonies Swimwear’s net worth?
Moony’s Swimwear’s net worth is estimated to be around $100 million.
2. Who is the founder of Moonies Swimwear?
The founder of Moonies Swimwear is Michael Rubin.
3. When was Moonies Swimwear established?
Moony’s Swimwear was established in 2001.
4. Where is Moonies Swimwear headquartered?
Moony’s Swimwear is headquartered in Miami, Florida, USA.
5. What are the most popular products of Moonies Swimwear?
The most popular products of Moonies Swimwear include its iconic string bikinis, one-pieces, and cover-ups.
6. Does Moonies Swimwear have any retail stores?
Yes, Moonies Swimwear has several retail stores across the United States and internationally.
7. Is Moonies Swimwear available online?
Yes, Moonies Swimwear is available for purchase online through its official website and other online retailers.
8. Does Moonies Swimwear offer plus-size options?
Yes, Moonies Swimwear offers a range of sizes, including plus-size options.
9. What is the price range of Moonies Swimwear products?
The price range of Moonies Swimwear products varies, but generally, swimsuits range from $50 to $200, while cover-ups and accessories can range from $20 to $100.
10. Does Moonies Swimwear have any collaborations or partnerships?
Yes, Moonies Swimwear has collaborated with several celebrities and brands, including Kim Kardashian, Kourtney Kardashian, and Khloe Kardashian, as well as other influencers and fashion brands.
