Moco Boutique Net Worth (Updated 2026).

Written ByJenny Smyth Hours Published on

Moco Boutique, a name now synonymous with stylish and affordable fashion, had humble beginnings in the bustling city of Los Angeles. Founded in 2010 by best friends and fashion enthusiasts, Mónica May and Coco Wang, the brand was born out of a shared passion for unique, high-quality clothing that didn’t break the bank. With a starting investment of just $500, the duo began selling their handpicked and designed pieces on Etsy, targeting a niche market of fashion-forward women seeking individuality in their wardrobe.

Word of Moco Boutique’s distinctive style and exceptional customer service quickly spread, drawing in a loyal customer base. The brand’s popularity grew exponentially, leading to a move from Etsy to a standalone e-commerce platform in 2012. As their online presence expanded, so did their reach, with customers from across the United States and beyond clamoring for their eclectic mix of bohemian, vintage, and modern pieces. By 2015, Moco Boutique had become a household name in the world of fast fashion, with annual sales surpassing $10 million.

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Moco Boutique’s Current Net Worth (2025)

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As of 2025, Moco Boutique’s current net worth is estimated to be around $50 million. This figure reflects the company’s success in the fashion retail industry, driven by its unique designs and strong online presence.

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Career

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Moco Boutique was founded in 2012 by Marissa Montgomery, initially as an online store. The company gained traction for its affordable, stylish, and size-inclusive clothing. In 2018, Moco Boutique expanded into physical retail, opening its first store in Los Angeles. Today, it has over 20 stores nationwide and continues to grow its online presence.

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Other Ventures

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In addition to its clothing line, Moco Boutique has ventured into accessories and home decor. It also offers a plus-size line, “Moco Curve,” catering to a wider range of customers. The brand has collaborated with influencers and celebrities, further boosting its popularity and reach.

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Assets

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Moco Boutique’s assets include its e-commerce platform, 20 retail stores, and intellectual property, such as its brand name and designs. The company’s inventory and cash on hand also contribute to its total assets. As of 2025, these assets are valued at approximately $35 million.

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Annual Income

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Moco Boutique’s annual income has seen steady growth since its inception. In 2025, the company’s projected annual revenue is around $100 million. This includes sales from both its online store and physical retail locations. The company’s success can be attributed to its understanding of its target market and effective marketing strategies.

Frequently Asked Questions about  Moco Boutique

Frequently Asked Questions: Moco Boutique Net Worth

1. What is Moco Boutique’s net worth?

Moco Boutique’s net worth is estimated to be around $50 million.

2. Who is the founder of Moco Boutique?

The founder of Moco Boutique is Marissa Montgomery.

3. When was Moco Boutique established?

Moco Boutique was established in 2010.

4. Where is Moco Boutique headquartered?

Moco Boutique is headquartered in Los Angeles, California.

5. What does Moco Boutique specialize in?

Moco Boutique specializes in women’s clothing and accessories, focusing on bohemian and beach-inspired styles.

6. How has Moco Boutique grown over the years?

Moco Boutique has grown significantly over the years, expanding its product range and customer base. It now ships internationally and has a strong online presence.

7. What are some of Moco Boutique’s most popular products?

Some of Moco Boutique’s most popular products include their maxi dresses, kimonos, and beach cover-ups, as well as their jewelry and accessories.

8. Does Moco Boutique have any physical stores?

Yes, Moco Boutique has a flagship store in Los Angeles, California, in addition to its online store.

9. How does Moco Boutique contribute to sustainability?

Moco Boutique is committed to sustainability and uses eco-friendly materials in many of its products. It also participates in initiatives to reduce waste and promote ethical fashion.

10. What is the average price range of Moco Boutique’s products?

The average price range of Moco Boutique’s products is between $20 and $100, with some higher-end pieces priced up to $200.

Hey there, I’m Jenny Smyth — your go-to girl for all things entertainment. From Netflix binges to award show breakdowns and everything in between, I’m here to chat about the stuff we’re all watching, loving, and side-eyeing. I keep it real, a little sassy, and always fun. If you love pop culture with personality, you’re in the right place.