Michelle Phan Net Worth (Updated 2025).
Michelle Phan, born in Boston, Massachusetts, began her career in an unconventional way – by creating makeup tutorials on YouTube. She was just 21 years old when she uploaded her first video in 2007, titled “How to Look Good Naked.” Little did she know that this would be the start of a global phenomenon.
Phan’s journey to fame was not immediate. She started by sharing her passion for makeup and beauty, offering tips and tricks she had learned as a self-taught artist. Her videos were authentic, relatable, and most importantly, helpful. As her content gained traction, so did her subscriber count, reaching a million by 2010. This marked a significant turning point in her career, catapulting her into the limelight and making her one of the pioneers of the beauty influencer industry.
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Michelle Phan’s Current Net Worth
As of 2025, Michelle Phan’s current net worth is estimated to be around $50 million. This figure reflects her success in the beauty and lifestyle industry, as well as her investments and other ventures.
Career
Michelle Phan began her career in 2007 by creating beauty tutorials on YouTube. She gained popularity for her creative and innovative content, becoming one of the platform’s first beauty gurus. In 2010, she launched her own makeup line, Em Cosmetics, and has since collaborated with various brands, including L’Oréal. She also co-founded the lifestyle community platform, Ipsy, in 2011.
Other Ventures
Beyond her beauty and lifestyle endeavors, Michelle Phan has ventured into other industries. She co-founded the digital media company, FAWN, in 2019, focusing on creating content for Asian-American communities. She also invests in startups and is a mentor for aspiring entrepreneurs.
Assets
Michelle Phan’s assets include her stakes in Ipsy and FAWN, as well as her real estate portfolio. She owns properties in California and New York, including a luxurious home in Los Angeles valued at around $2 million. Her investment portfolio consists of stocks and bonds, reflecting her diversified financial strategy.
Annual Income
While exact figures vary, Michelle Phan’s annual income is estimated to be around $5 million. This includes her earnings from YouTube, her makeup line, and her other ventures. Her income also comes from brand partnerships, sponsorships, and her investments.
Frequently Asked Questions about Michelle Phan
**Frequently Asked Questions: Michelle Phan Net Worth**
1. What is Michelle Phan’s net worth?
Michelle Phan’s net worth is estimated to be around $50 million.
2. How did Michelle Phan make her money?
Michelle Phan made her fortune through her successful YouTube career, where she started as a beauty guru, creating makeup tutorials. She also founded the subscription beauty box service, Ipsy, and has launched her own makeup line, EM Cosmetics.
3. When did Michelle Phan start her YouTube channel?
Michelle Phan started her YouTube channel, ‘Michelle Phan,’ in 2007.
4. How many subscribers does Michelle Phan have on YouTube?
As of now, Michelle Phan has over 9 million subscribers on her main YouTube channel.
5. What is Ipsy, and how is it connected to Michelle Phan?
Ipsy is a subscription-based beauty box service that Michelle Phan founded in 2011. It delivers a monthly selection of beauty products to its subscribers. Michelle Phan is the founder and former CEO of Ipsy.
6. What is EM Cosmetics, and when was it launched?
EM Cosmetics is a makeup brand founded by Michelle Phan in 2017. It offers a range of makeup products inspired by Michelle’s personal style and preferences.
7. What is Michelle Phan’s ethnicity?
Michelle Phan is of Vietnamese descent. She was born in Boston, Massachusetts, to Vietnamese parents who immigrated to the United States.
8. What is Michelle Phan’s educational background?
Michelle Phan graduated from Ringling College of Art and Design with a Bachelor of Fine Arts degree in 2010.
9. What are some of Michelle Phan’s most popular YouTube videos?
Some of Michelle Phan’s most popular YouTube videos include “Barbie Transformation,” “Lady Gaga Bad Romance,” and “How to Contour.”
10. What is Michelle Phan’s social media presence like?
Michelle Phan has a significant social media presence. She has over 2 million followers on Instagram (@michellephan) and over 1 million followers on Twitter (@MichellePhan).
