Lyrical Lemonade began as a passion project in 2011 when Chicago teenager Cole Bennett started filming and editing music videos for local artists. With little more than a camera and a creative eye, Bennett turned his YouTube channel into a hub for underground rap, blending vibrant visuals with raw talent. His breakthrough came in 2016 when he directed Lil Pump’s “Elementary,” which went viral and cemented his reputation as a visionary director. By collaborating with rising stars like Juice WRLD and Polo G, Bennett’s distinctive style—marked by bold colors and energetic editing—became synonymous with the SoundCloud rap era.

As Lyrical Lemonade grew, so did its influence. Bennett’s ability to spot and amplify emerging artists turned the platform into a career-launching powerhouse. His videos for tracks like “Lucid Dreams” and “Ransom” not only racked up millions of views but also helped propel the artists behind them to mainstream success. Beyond music videos, Lyrical Lemonade expanded into festivals and merchandise, solidifying its place in hip-hop culture. Bennett’s hustle and innovative approach transformed what started as a DIY project into a multimedia empire, reshaping how the industry discovers new talent.

Lyrical Lemonade’s Net Worth in 2025

As of 2025, Lyrical Lemonade’s estimated net worth is around $50 million. The brand’s growth stems from its successful music videos, merchandise sales, and strategic partnerships. Founder Cole Bennett’s innovative vision has turned it into a cultural powerhouse, with revenue streams expanding yearly. While exact figures fluctuate, industry experts agree the company’s value continues to rise.

Lyrical Lemonade’s Career

Lyrical Lemonade started as a passion project by Cole Bennett, gaining traction through high-energy music videos for underground rap artists. It quickly became a tastemaker in hip-hop, collaborating with stars like Lil Uzi Vert and Juice WRLD. The brand’s distinct visual style and grassroots approach helped it dominate the music video scene, cementing its influence in modern rap culture.

Lyrical Lemonade’s Other Ventures

Beyond music videos, Lyrical Lemonade expanded into merchandise, festivals, and even a beverage line. Their annual Summer Smash festival draws massive crowds, while limited-edition drops sell out instantly. Bennett also launched a creative agency, working with brands to replicate Lyrical Lemonade’s viral success, proving the company’s versatility.

Lyrical Lemonade’s Assets

Lyrical Lemonade owns a production studio in Chicago, a thriving e-commerce platform, and an extensive content library. Their merchandise inventory, including apparel and collectibles, adds significant value. The company also holds intellectual property rights to its iconic branding, further boosting its asset portfolio.

Lyrical Lemonade’s Annual Income

Lyrical Lemonade generates roughly $10–$15 million annually from video production, sponsorships, and merchandise. Festival ticket sales and brand collaborations contribute heavily, with revenue spikes during high-profile releases. The company reinvests profits into expanding its creative output and business ventures.

Frequently Asked Questions about  Lyrical Lemonade

What is Lyrical Lemonade’s net worth?

Lyrical Lemonade’s estimated net worth is around $20 million, primarily generated through music videos, merchandise, sponsorships, and its record label.

Who founded Lyrical Lemonade?

Lyrical Lemonade was founded by Cole Bennett, a director, producer, and entrepreneur, in 2013.

How does Lyrical Lemonade make money?

Lyrical Lemonade earns revenue through YouTube ad revenue, music video production, merchandise sales, brand partnerships, and its record label operations.

Is Lyrical Lemonade a record label?

Yes, Lyrical Lemonade expanded into a record label, signing artists and releasing music independently.

What artists has Lyrical Lemonade worked with?

Lyrical Lemonade has collaborated with major artists like Juice WRLD, Lil Uzi Vert, Travis Scott, and many others in the hip-hop industry.

How did Lyrical Lemonade become popular?

Lyrical Lemonade gained popularity through its high-quality music videos, unique visual style, and early support of rising hip-hop artists.

Does Lyrical Lemonade sell merchandise?

Yes, Lyrical Lemonade sells branded merchandise, including clothing, accessories, and collectibles, through its official website.

What is Cole Bennett’s role in Lyrical Lemonade?

Cole Bennett is the founder and creative director, overseeing music video production, business operations, and brand growth.

Where is Lyrical Lemonade based?

Lyrical Lemonade is based in Chicago, Illinois, where Cole Bennett started the brand.

Can artists submit music to Lyrical Lemonade?

Yes, artists can submit music for consideration, but acceptance depends on Lyrical Lemonade’s creative and strategic alignment.