Live Tinted Net Worth (Updated 2025).

Live Tinted, a groundbreaking beauty brand, was launched in 2018 by Deepica Mutyala, a former beauty editor and YouTube personality. Mutyala, noticing a lack of diversity in the beauty industry, set out to create a line of products that catered to all skin tones and types, with a particular focus on people of color.

The brand’s debut product, the ‘Hydrate & Glow’ face mask, quickly gained traction due to its unique formula that addressed the specific needs of melanin-rich skin. This initial success was further bolstered by Mutyala’s engaging and authentic storytelling on social media, which resonated with a wide audience and helped Live Tinted amass a loyal following.

Live Tinted’s Current Net Worth (2025)

As of 2025, Live Tinted’s current net worth is estimated to be around $5 million. This figure reflects the brand’s growth and success in the beauty industry.

Career

Live Tinted, founded by Deepica Mutyala, is a beauty brand known for its inclusive approach. Mutyala, a former beauty editor, launched Live Tinted in 2018. The brand gained popularity for its ‘Hydrating Halo’ and ‘Universal Cream’ products, which cater to diverse skin tones and types.

Other Ventures

Beyond Live Tinted, Mutyala has also ventured into content creation. She hosts the ‘Gloss Angeles’ podcast, discussing beauty, wellness, and lifestyle. Additionally, she has collaborated with other brands, such as Sephora and Ulta Beauty, for product lines and campaigns.

Assets

Live Tinted’s assets include its product inventory, intellectual property, and brand equity. The brand’s social media presence, with over 500,000 followers, is a significant asset, enabling direct customer engagement and marketing.

Annual Income

Live Tinted’s annual income has been growing steadily. In 2023, it was reported to be around $20 million, reflecting the brand’s increasing sales and market penetration. This figure is expected to continue growing as Live Tinted expands its product range and customer base.

Frequently Asked Questions about  Live Tinted

Frequently Asked Questions: Live Tinted Net Worth

1. What is Live Tinted?

Live Tinted is a beauty and lifestyle brand founded by Deepica Mutyala. It’s known for its universal foundation, Huestick, and other inclusive beauty products.

2. Who is Deepica Mutyala?

Deepica Mutyala is the founder and CEO of Live Tinted. She is a beauty influencer, entrepreneur, and advocate for inclusivity in the beauty industry.

3. When was Live Tinted founded?

Live Tinted was founded in 2017.

4. What is the Live Tinted Huestick?

The Live Tinted Huestick is a multi-stick that can be used as a concealer, blush, eyeshadow, or lip tint. It’s known for its universal shade that works for a wide range of skin tones.

5. Is Live Tinted cruelty-free?

Yes, Live Tinted is cruelty-free. None of their products or ingredients are tested on animals.

6. Is Live Tinted vegan?

Live Tinted is not entirely vegan. While some of their products are vegan, others contain ingredients like beeswax, making them not suitable for vegans.

7. What is the Live Tinted net worth?

The latest estimated net worth of Live Tinted is $10 million.

8. How does Live Tinted promote inclusivity?

Live Tinted promotes inclusivity through its wide range of shades that cater to diverse skin tones, as well as its representation of different races and ethnicities in its marketing and product development.

9. Where can I buy Live Tinted products?

Live Tinted products can be purchased on the brand’s official website, as well as select retailers like Sephora and Ulta.

10. Does Live Tinted offer any subscription services?

Yes, Live Tinted offers a subscription service called “The Glow Up Box,” which delivers a curated selection of Live Tinted products and other beauty treats every three months.