Lisa Price, a name now synonymous with natural hair care, began her entrepreneurial journey in her tiny Brooklyn apartment. A passionate consumer of natural products, Lisa found herself unable to find high-quality, affordable products for her own hair. This personal frustration sparked an idea that would eventually transform the hair care industry.

In 1990, armed with a simple recipe for a hair conditioner and a desire to fill a gap in the market, Lisa launched her first product under the name “Carol’s Daughter.” She named the company after her mother, Carol, who had always encouraged her creativity and independence. Lisa started selling her conditioner at local flea markets and to friends and family, gaining a loyal following for her nourishing, natural products.

Lisa Price’s Current Net Worth

As of 2025, Lisa Price’s current net worth is estimated to be around $50 million. This significant figure reflects her successful career and entrepreneurial ventures in the beauty industry.

Career

Lisa Price, a New York native, began her career in the beauty industry by creating handmade bath and body products in her Brooklyn kitchen. In 1992, she launched Carol’s Daughter, a natural hair and body care line, which gained popularity among celebrities and consumers alike. In 2014, Lisa sold a majority stake in Carol’s Daughter to L’Oréal USA, but she remains involved as the brand’s creative director.

Other Ventures

Beyond Carol’s Daughter, Lisa has ventured into other business endeavors. She has partnered with QVC to launch a successful home shopping line, and she has also authored a book titled “Good Hair: How to Find the One That’s Right for You.” Additionally, she has been a motivational speaker and a mentor to aspiring entrepreneurs.

Assets

Lisa’s assets include her equity in Carol’s Daughter, which is estimated to be worth tens of millions. She also owns several properties, including a luxurious home in New Jersey. Her extensive product line and brand equity are among her most valuable assets, which continue to generate income through sales and licensing deals.

Annual Income

Lisa Price’s annual income varies from year to year, primarily due to the performance of Carol’s Daughter and her other ventures. As of 2021, her estimated annual income was around $5 million, which includes her salary, dividends, and other business-related earnings. This figure can fluctuate based on the success of her various business endeavors and investments.

Frequently Asked Questions about  Lisa Price

Frequently Asked Questions about Lisa Price

1. What is Lisa Price’s net worth?

Lisa Price’s net worth is estimated to be around $100 million.

2. How did Lisa Price make her money?

Lisa Price made her fortune by founding Carol’s Daughter, a popular natural hair and skincare brand.

3. When was Carol’s Daughter founded?

Carol’s Daughter was founded in 1993.

4. Who bought Carol’s Daughter from Lisa Price?

L’Oréal USA bought Carol’s Daughter from Lisa Price in 2014.

5. What is Lisa Price’s background?

Lisa Price is an American entrepreneur and the founder of Carol’s Daughter. She started the company in her Brooklyn kitchen.

6. What inspired Lisa Price to start Carol’s Daughter?

Lisa Price was inspired to start Carol’s Daughter after struggling to find natural hair and skincare products that worked for her own curly hair.

7. What is Lisa Price’s ethnicity?

Lisa Price is African American.

8. What is Lisa Price’s educational background?

Lisa Price graduated from Howard University with a degree in English.

9. What are some of Carol’s Daughter’s most popular products?

Some of Carol’s Daughter’s most popular products include the Monoi Oil, the Black Vanilla Hair Smoothie, and the Almond Cookie Shea Soufflé.

10. What is Lisa Price doing now?

After selling Carol’s Daughter, Lisa Price has been involved in various entrepreneurial ventures and has also served as a mentor to other entrepreneurs.