Liquid Death Owner Net Worth (Updated 2025).

Mike Lofaro, the founder of Liquid Death, didn’t always have his eyes set on the beverage industry. Born and raised in the Pacific Northwest, Lofaro spent his early years exploring the great outdoors, cultivating a deep appreciation for nature and sustainability. After graduating from college with a degree in marketing, he worked various jobs, including a stint at a tech startup, before finding his calling in the world of beverages.

In 2019, Lofaro noticed a gap in the market for a sustainable, eco-friendly bottled water brand that wasn’t afraid to challenge the status quo. With a unique sense of humor and a passion for the environment, he launched Liquid Death, a company that packages water in aluminum cans, a more sustainable alternative to plastic bottles. The brand’s bold, irreverent marketing and commitment to environmental causes quickly resonated with consumers, propelling Liquid Death to fame and making Mike Lofaro a notable figure in the beverage industry.

Liquid Death Owner’s Current Net Worth (2025)

As of 2025, the latest available information estimates the net worth of the owner of Liquid Death, Mike Cessario, to be around $50 million. This significant increase can be attributed to the success and growth of his innovative water brand.

Career

Mike Cessario, the founder of Liquid Death, has had an entrepreneurial journey that spans over two decades. He started his career in the entertainment industry, working as a producer and director. However, he shifted his focus to the beverage industry in 2012, founding Liquid Death in 2017. His innovative approach to marketing and branding has made Liquid Death a standout in the competitive beverage market.

Other Ventures

Besides Liquid Death, Mike Cessario has invested in several other ventures. He is a co-founder of the investment firm, Laughing Man Group, which focuses on early-stage consumer brands. He also serves as an advisor to several startups in the beverage and consumer goods sectors.

Assets

Mike Cessario’s assets include a significant stake in Liquid Death, which is valued at over $100 million. He also owns properties in Los Angeles and New York, as well as a collection of classic cars. His investment portfolio includes stocks and bonds in various industries.

Annual Income

As the majority owner of Liquid Death, Mike Cessario’s annual income is primarily derived from the company’s profits. In 2024, Liquid Death reported revenues of over $100 million, indicating a substantial annual income for Cessario. However, the exact figure is not publicly disclosed.

Frequently Asked Questions about  Liquid Death Owner

Frequently Asked Questions: Liquid Death Owner Net Worth

1. Who is the owner of Liquid Death?

The owner of Liquid Death is Mike Cessario. He founded the company in 2017 and serves as its CEO.

2. What is Liquid Death?

Liquid Death is a brand of canned mountain spring water. It’s known for its unique packaging and marketing, which often features dark, humorous themes.

3. How did Liquid Death start?

Mike Cessario started Liquid Death after he became frustrated with the environmental impact of plastic water bottles. He wanted to create a more sustainable option for consumers.

4. What is Mike Cessario’s net worth?

Mike Cessario’s net worth is estimated to be around $10 million.

5. How has Liquid Death grown since its inception?

Liquid Death has experienced significant growth since it was founded. It’s now available in many retailers across the United States, including Whole Foods, Target, and 7-Eleven.

6. What makes Liquid Death unique?

Liquid Death stands out due to its distinctive can design, which is meant to look like a tall boy beer can, and its irreverent marketing campaigns. The water itself is also sourced from a single spring in Colorado.

7. Has Liquid Death received any investments?

Yes, Liquid Death has received investments from various sources. In 2021, the company raised $25 million in a Series A funding round led by Lerer Hippeau.

8. What is the mission of Liquid Death?

The mission of Liquid Death is to provide a sustainable alternative to plastic water bottles. The company aims to reduce plastic waste and promote environmental responsibility.

9. Does Liquid Death have any environmental initiatives?

Yes, Liquid Death has several environmental initiatives. The company uses 100% recycled aluminum cans and partners with organizations to plant trees and remove plastic waste from the ocean.

10. What is the future of Liquid Death?

The future of Liquid Death looks promising. The company plans to expand its product line and continue growing its presence in the market while maintaining its commitment to sustainability.