Just The Cheese, a name now synonymous with gourmet cheese experiences, began its journey in the bustling city of New York. Founded by cheese enthusiast and former culinary instructor, Alex Stupak, in 2015, the venture was born out of a passion for the art of cheese making and a desire to share it with others. Stupak, with his extensive knowledge of cheese and a knack for creating unique, flavorful combinations, started by offering a select range of artisanal cheeses at local farmers markets and through a small-scale online store.

As word spread about the exceptional quality and variety of Just The Cheese’s offerings, so did its fame. Stupak’s innovative approach to cheese curation, coupled with his engaging storytelling about the cheeses’ origins and production processes, captivated cheese lovers across the city. The business quickly outgrew its initial platforms, leading to the opening of the first Just The Cheese retail store in 2017. This physical space allowed Stupak to further expand his offerings, including cheese classes, tastings, and bespoke cheeseboards for events. The store’s popularity led to the opening of a second location in 2020, solidifying Just The Cheese’s status as a go-to destination for cheese connoisseurs and enthusiasts alike.

Just The Cheese’s Net Worth in 2025

As of 2025, Just The Cheese’s net worth is estimated to be around $5 million. This figure reflects the success of his YouTube channel and various brand partnerships.

Career

Just The Cheese, born Alex Warren, is a popular YouTuber known for his cheese-themed content. He started his channel in 2018 and gained traction with his unique and humorous videos. Today, he has amassed over 2 million subscribers and his videos have been viewed over 200 million times.

Other Ventures

In addition to his YouTube career, Just The Cheese has ventured into other businesses. He has a merchandise line called “Just The Cheese Shop” where he sells branded apparel and accessories. He has also collaborated with various brands for sponsored content and product promotions.

Assets

Just The Cheese’s assets include his primary residence in Los Angeles, California, valued at around $1 million. He also owns a fleet of luxury cars, including a Tesla Model X and a Mercedes-Benz G-Class. His YouTube channel is another significant asset, generating income through ad revenue and sponsorships.

Annual Income

Just The Cheese’s annual income is primarily derived from his YouTube channel. In 2024, his estimated annual income was around $1.5 million. This figure is subject to change based on factors such as viewership, ad rates, and sponsorship deals.

Frequently Asked Questions about  Just The Cheese

What is Just The Cheese?

Just The Cheese is a popular YouTube channel created by a man known as “Cheese.” The channel is dedicated to showcasing various cheese-related content, including cheese tastings, cheese reviews, and cheese-themed challenges.

Who is Cheese?

Cheese is the creator and host of Just The Cheese. Not much is known about his personal life, as he prefers to keep it private. He is known for his passion for cheese and his unique sense of humor.

How much is Just The Cheese worth?

The net worth of Just The Cheese is estimated to be around $500,000. This is primarily derived from his YouTube earnings, merchandise sales, and brand sponsorships.

How many subscribers does Just The Cheese have?

As of 2021, Just The Cheese has over 1.5 million subscribers on his YouTube channel.

What is Cheese’s most popular video?

Cheese’s most popular video is “I ATE A POUND OF CHEESE IN ONE SITTING!!” which has over 7 million views. In this video, Cheese consumes a pound of various cheeses in one sitting.

Does Cheese have any other social media presence?

Yes, Cheese has a presence on other social media platforms. He has an Instagram account with over 200,000 followers and a Twitter account with over 100,000 followers. He also has a Patreon account where he offers exclusive content to his patrons.

How old is Cheese?

The exact age of Cheese is not known. He has not revealed his birthdate or age on his channels or social media platforms.

Where is Cheese from?

Cheese is from the United States. However, the specific location is not known as he has not disclosed it.

What is Cheese’s real name?

Cheese’s real name is not publicly known. He has not revealed his real name on his channels or social media platforms.

Does Cheese have any other jobs besides YouTube?

It is not known if Cheese has any other jobs besides his YouTube channel. He has not mentioned any other employment on his channels or social media platforms.