Julie Rice, a name now synonymous with the fitness industry, didn’t always have her sights set on entrepreneurship. Born and raised in California, she began her career in the entertainment industry, working in television production. However, her life took a turn when she discovered her passion for indoor cycling. She became a dedicated instructor at a popular cycling studio in Los Angeles, quickly gaining a loyal following for her energetic and inspiring teaching style.

In 2006, Rice decided to turn her passion into a business. With her then-boyfriend (now husband) and a fellow instructor, she opened the first SoulCycle studio in New York City. The studio was an instant hit, offering a unique blend of high-intensity cycling, motivational coaching, and a strong sense of community. Word of the innovative workout spread rapidly, and soon, SoulCycle was a phenomenon, with studios popping up across the country and a devoted celebrity following.

Julie Rice’s Net Worth in 2025

As of 2025, Julie Rice’s current net worth is estimated to be around $300 million. This significant figure reflects her successful career and entrepreneurial ventures.

Career

Julie Rice co-founded SoulCycle, a popular indoor cycling studio, in 2006. She served as the company’s Chief Creative Officer until 2019, helping it grow into a national brand with over 90 studios. Prior to SoulCycle, Rice worked in marketing and branding for various companies.

Other Ventures

After leaving SoulCycle, Rice launched her own venture capital firm, WME Ventures, in 2020. She also serves as an advisor to several startups and is a partner at the VC firm Lerer Hippeau. Additionally, she has invested in various brands, including Away, Glossier, and Warby Parker.

Assets

Rice’s assets include SoulCycle equity, real estate investments, and her stake in various startups. She also owns a luxury apartment in New York City and a home in the Hamptons. Her personal investments in art and collectibles further contribute to her total assets.

Annual Income

While her exact annual income is not publicly disclosed, it’s estimated that Julie Rice’s annual earnings from her various ventures and investments range between $10-20 million. This figure can fluctuate based on the performance of her investments and the companies she advises.

Frequently Asked Questions about  Julie Rice

Frequently Asked Questions: Julie Rice Net Worth

1. What is Julie Rice’s net worth?

Julie Rice’s net worth is estimated to be around $300 million.

2. How did Julie Rice make her fortune?

Julie Rice co-founded SoulCycle, a popular indoor cycling studio, in 2006. She served as the company’s CEO until 2019. She also co-founded the wellness brand, Bandier.

3. What is Julie Rice’s role at SoulCycle?

Julie Rice served as the co-CEO of SoulCycle from 2006 until 2019. She stepped down from her role in 2019.

4. What is Julie Rice’s role at Bandier?

Julie Rice is the co-founder of Bandier, a wellness brand that sells activewear and other fitness-related products. She serves as the company’s CEO.

5. What is Julie Rice’s educational background?

Julie Rice graduated from the University of Pennsylvania with a Bachelor of Arts degree in English.

6. Did Julie Rice appear on any TV shows?

Yes, Julie Rice appeared as a judge on the reality TV show “The Rebel” in 2017.

7. What is Julie Rice’s age?

Julie Rice was born on March 26, 1975. As of 2023, she is 48 years old.

8. Is Julie Rice married?

Yes, Julie Rice is married. She married her husband, James Maloney, in 2014.

9. Does Julie Rice have any children?

Yes, Julie Rice has two children with her husband, James Maloney.

10. What is Julie Rice’s height?

Julie Rice is 5 feet 7 inches tall.