Jordan Brand Net Worth (Updated 2025).

Written ByAdam Mitchell Hours Updated on

Jordan Brand, a subsidiary of Nike, was founded in 1984, marking the beginning of a legendary career for Michael Jordan and the company that would bear his name. The brand’s inception was a result of Nike’s vision to create a signature shoe for Jordan, the then-up-and-coming basketball prodigy. This partnership was unprecedented at the time, as Nike had never before invested in a player who had yet to prove himself in the NBA. However, Nike’s gamble would pay off in spades, as Jordan’s exceptional talent and charismatic personality catapulted the Jordan Brand to fame.

**Jordan Brand’s Current Net Worth**

As of 2025, Jordan Brand’s current net worth is estimated to be around $50 billion. This significant figure reflects the brand’s global success and dominance in the athletic footwear and apparel market.

**Career**

Founded by Michael Jordan in 1984, Jordan Brand began as a division of Nike, focusing on basketball footwear and apparel. Today, it’s a global powerhouse, offering a wide range of products and collaborating with prominent athletes and designers.

**Other Ventures**

Beyond footwear and apparel, Jordan Brand has expanded into various ventures. These include Jordan Brand Classic, an annual high school basketball showcase, and the Jordan Brand Classic Regional Events, which provide young athletes with exposure and development opportunities.

**Assets**

Jordan Brand’s assets include a vast portfolio of iconic sneaker models like the Air Jordan 1, 3, and 4, as well as innovative technologies like FlightSpeed, Zoom Air, and Dynamic Fit. The brand also boasts a strong global retail presence, with flagship stores in cities like New York, Los Angeles, and Shanghai.

**Annual Income**

In 2021, Jordan Brand generated an estimated $5.2 billion in sales, contributing significantly to Nike’s overall revenue. This figure underscores the brand’s continued growth and profitability.

Frequently Asked Questions about  Jordan Brand

**Frequently Asked Questions: Jordan Brand Net Worth**

1. What is the net worth of Jordan Brand?

As of the latest estimates, the net worth of Jordan Brand is approximately $35 billion.

2. How did Jordan Brand start?

Jordan Brand started in 1984 when Nike signed a five-year endorsement deal with Michael Jordan. The first Air Jordan sneaker was released in 1985.

3. Who is the CEO of Jordan Brand?

Craig Williams is the current President of Jordan Brand.

4. What is the annual revenue of Jordan Brand?

Jordan Brand’s annual revenue is estimated to be around $4 billion.

5. Which company owns Jordan Brand?

Jordan Brand is a subsidiary of Nike, Inc.

6. How many employees does Jordan Brand have?

Jordan Brand has over 2,000 employees worldwide.

7. What is the most expensive Air Jordan shoe?

The most expensive Air Jordan shoe is the Air Jordan 1 (1985) Chicago, which can sell for over $2,000 in good condition.

8. How much does Michael Jordan make from Jordan Brand?

Michael Jordan earns a royalty from every pair of Jordan Brand shoes sold. His exact earnings are not disclosed, but it’s estimated to be in the hundreds of millions of dollars per year.

9. What is the most popular Air Jordan shoe?

The Air Jordan 1 is considered the most popular and iconic Air Jordan shoe.

10. Does Jordan Brand only sell shoes?

No, Jordan Brand also sells apparel, accessories, and equipment. They have a wide range of products including t-shirts, hoodies, hats, and basketballs.