Instagram Net Worth (Updated 2025).

Instagram, an innovative photo and video-sharing platform, was born in 2010, initially as an iOS-exclusive app called Burbn. Co-founders Kevin Systrom and Mike Krieger, both former Google employees, envisioned a platform that would focus on sharing moments through images, a novel concept at the time. The app’s unique feature, the ability to apply filters to photos, was inspired by the popular photo-sharing platform Flickr, but Instagram offered a more user-friendly and engaging experience.

In October 2010, just a month after its launch, Instagram gained significant traction, attracting 100,000 users. It wasn’t long before the app caught the attention of Silicon Valley investors, leading to a $7 million Series A funding round in early 2011. The following year, Facebook recognized the potential of this visual storytelling platform, acquiring Instagram for approximately $1 billion in cash and stock, catapulting it into the spotlight.

Instagram’s Current Net Worth (2025)

As of 2025, Instagram’s current net worth is estimated to be around $115 billion. This significant valuation reflects the platform’s immense popularity and influence in the social media landscape.

Career

Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram quickly gained traction, becoming a go-to platform for photo and video sharing. Facebook acquired the company in 2012 for approximately $1 billion in cash and stock. Since then, Instagram has expanded its features to include Stories, IGTV, Reels, and direct messaging, attracting over 1 billion monthly active users worldwide.

Other Ventures

In addition to its core photo and video sharing features, Instagram has ventured into various other areas. These include Instagram Shopping, allowing businesses to sell products directly through the app, and IGTV for long-form, vertical video content. Instagram has also collaborated with brands for sponsored content and influencer marketing campaigns.

Assets

Instagram’s primary asset is its vast user base, which provides a large audience for advertisers. The platform’s user-friendly interface, innovative features, and continuous updates have also contributed to its success. Instagram’s parent company, Meta (formerly Facebook), holds the platform’s intellectual property and technology assets.

Annual Income

In 2021, Instagram generated an estimated $40 billion in annual revenue, contributing significantly to Meta’s overall earnings. This impressive figure reflects the platform’s effectiveness in monetizing its user base through targeted advertising, sponsored content, and in-app shopping features.

Frequently Asked Questions about  Instagram

Frequently Asked Questions: Instagram Net Worth

1. What is Instagram’s net worth?

Instagram’s net worth is estimated to be over $100 billion as of the latest estimates.

2. How does Instagram make money?

Instagram generates revenue through advertising, sponsored posts, and in-app shopping features. It also earns money from its parent company, Facebook, which acquired Instagram in 2012.

3. Who is the richest person on Instagram?

The richest person on Instagram is currently Kylie Jenner, with an estimated net worth of over $900 million. She has over 300 million followers on the platform.

4. How many users does Instagram have?

As of the latest reports, Instagram has over 1 billion monthly active users worldwide.

5. What is the average income of an Instagram influencer?

The average income of an Instagram influencer can vary greatly depending on their number of followers, engagement rate, and niche. However, estimates suggest that influencers with 10,000 to 100,000 followers can earn between $800 to $4,000 per post.

6. Can I make money on Instagram?

Yes, it’s possible to make money on Instagram through various methods such as sponsored posts, affiliate marketing, selling products or services, and creating content for brands.

7. What are the most followed accounts on Instagram?

The most followed accounts on Instagram are Instagram’s own account (@instagram), followed by soccer player Cristiano Ronaldo (@cristiano), and singer Lionel Messi (@leomessi).

8. How old is Instagram?

Instagram was launched in October 2010, making it over a decade old as of 2021.

9. Who founded Instagram?

Instagram was founded by Kevin Systrom and Mike Krieger. They launched the app in 2010, and it was acquired by Facebook in 2012.

10. What is the most popular hashtag on Instagram?

The most popular hashtag on Instagram is #love, with over 2 billion posts using this hashtag. Other popular hashtags include #instagood, #photooftheday, and #fashion.