Hooters, the iconic American restaurant chain, was founded in 1983 by six entrepreneurs in Clearwater, Florida. The concept was simple yet innovative: offer a casual dining experience with a focus on chicken wings and a lively, sports bar-like atmosphere. The founders, looking to differentiate themselves in the competitive restaurant industry, decided to hire an all-female waitstaff, a decision that would later become a hallmark of the Hooters brand. The first location was an immediate success, drawing in crowds with its unique blend of good food, cold beer, and friendly, attractive servers.

Hooters’s Net Worth in 2025

As of 2025, Hooters of America, LLC’s current net worth is estimated to be around $1.5 billion, according to the latest available information. This figure takes into account the company’s extensive restaurant chain, franchise operations, and other revenue streams.

Hooters’s Career

Founded in 1983, Hooters began as a single restaurant in Clearwater, Florida, and has since grown into a global brand with over 400 locations across 28 states and 28 countries. The company is known for its iconic owl logo, sports bar atmosphere, and signature chicken wings.

Hooters’s Other Ventures

In addition to its restaurant operations, Hooters has expanded into various other ventures. These include Hooters Casino Hotel in Las Vegas, a line of Hooters-branded products such as apparel and accessories, and a professional esports team, Hooters Esports.

Hooters’s Assets

Hooters’ assets primarily consist of its restaurant properties and equipment, valued at over $1 billion. The company also holds significant intellectual property rights, including its trademarks and copyrights, which are estimated to be worth hundreds of millions of dollars.

Hooters’s Annual Income

Hooters’ annual revenue has fluctuated over the years, but as of 2021, the company’s total systemwide sales were approximately $1.2 billion. This figure represents sales from both company-owned and franchise locations.

Frequently Asked Questions about  Hooters

What is Hooters’ net worth?

Hooters’ net worth is estimated to be around $1 billion.

When was Hooters founded?

Hooters was founded in 1983.

Who are the founders of Hooters?

The founders of Hooters are Robert Brooks, L.D. Stewart, and Ed Dropoff.

How many locations does Hooters have worldwide?

Hooters has over 430 locations across 28 countries and territories.

What is the average salary of a Hooters waitress?

The average salary of a Hooters waitress is around $20,000 to $30,000 per year, plus tips.

Does Hooters have a dress code for employees?

Yes, Hooters is known for its distinctive orange shorts and white tank top uniform for its waitresses.

What is the target market for Hooters?

Hooters primarily targets young adult males, with a focus on sports fans and college students.

Does Hooters offer franchise opportunities?

Yes, Hooters does offer franchise opportunities. The initial franchise fee is $50,000, with ongoing royalties and advertising fees.

What is the average cost of a meal at Hooters?

The average cost of a meal at Hooters is around $15 to $20 per person.

Has Hooters expanded into other business ventures besides restaurants?

Yes, Hooters has expanded into other business ventures, including a casino in Las Vegas, a magazine, and a clothing line.