Hard Core Pawn Net Worth (Updated 2025).

“Hard Core Pawn, a reality television show that aired on TruTV, was launched in 2010, focusing on the daily operations of American Jewelry and Loan, a pawn shop located in Detroit, Michigan. The show was created by Leslie Greif, an American television producer, who saw the potential in the eccentric and dramatic interactions that occurred within the pawn shop’s walls. The first episode of Hard Core Pawn introduced viewers to the Gold family, the owners of the pawn shop, and their unique approach to business, which quickly gained the show a dedicated following.

The show’s popularity grew rapidly due to its unfiltered and authentic portrayal of the pawn shop industry, as well as the larger-than-life personalities of the Gold family members, particularly the outspoken and charismatic Les Gold, the shop’s owner, and his son, Seth, who served as the shop’s manager. Hard Core Pawn’s unique blend of drama, humor, and the unexpected transactions that took place in the pawn shop made it a hit with audiences, leading to its success and fame in the reality television genre.”

Hard Core Pawn’s Current Net Worth (2025)

As of 2025, Hard Core Pawn’s current net worth is estimated to be around $10 million. This figure is based on the latest available information, taking into account the success of the reality TV show, the pawn shop’s sales, and other ventures.

Career

Hard Core Pawn, originally known as American Jewelry and Loan, was founded by Les Gold in 1978. The pawn shop gained fame after the reality TV show “Hard Core Pawn” aired on TruTV from 2010 to 2015. The show, which focused on the daily operations of the pawn shop, brought significant attention and business to the family-owned enterprise.

Other Ventures

In addition to the pawn shop, the Gold family has ventured into other businesses. Les Gold has written two books, “For What It’s Worth: Business Wisdom from a Pawnbroker” and “How to Sell Your Stuff: The Best Kept Secrets of a Pawn Shop King”. The family has also opened a second pawn shop in Detroit, Michigan.

Assets

The primary asset of Hard Core Pawn is its flagship pawn shop in Detroit, Michigan. The 12,000 square foot store is one of the largest pawn shops in the country. Additionally, the Gold family owns a significant amount of real estate in the Detroit area. The success of the pawn shop and the family’s other ventures have contributed to their overall net worth.

Annual Income

The annual income of Hard Core Pawn is estimated to be around $5 million. This figure is based on the sales of the pawn shop, the income generated from the reality TV show, and the family’s other ventures. However, it’s important to note that this figure can vary significantly from year to year due to various factors such as economic conditions and the success of the family’s other ventures.

Frequently Asked Questions about  Hard Core Pawn

**Frequently Asked Questions: Hard Core Pawn Net Worth**

1. What is the net worth of Hard Core Pawn?

The latest estimated net worth of Hard Core Pawn is $10 million.

2. Who are the owners of Hard Core Pawn?

Les Gold, his son Seth Gold, and daughter Lauren Gold are the owners of American Jewelry and Loan, the store featured in Hard Core Pawn.

3. How did Hard Core Pawn start?

Les Gold started American Jewelry and Loan in 1978, and the reality TV show Hard Core Pawn began airing in 2010, providing a glimpse into the family-run business.

4. How many seasons of Hard Core Pawn are there?

Hard Core Pawn aired for eight seasons, with a total of 161 episodes, from 2010 to 2015.

5. Where is Hard Core Pawn located?

The store featured in Hard Core Pawn, American Jewelry and Loan, is located in Detroit, Michigan.

6. What kind of items do they sell at Hard Core Pawn?

The store sells a wide variety of items, including jewelry, watches, electronics, and other high-end merchandise, as well as offering pawn loans and buyouts.

7. Are the Gold family members still involved in the business?

Yes, the Gold family members are still involved in the business. Les Gold continues to run the store, while Seth and Lauren are also actively involved in the day-to-day operations.

8. Has Hard Core Pawn been renewed for another season?

As of now, there have been no announcements regarding the renewal of Hard Core Pawn for another season.

9. How can I contact Hard Core Pawn or the Gold family?

You can contact American Jewelry and Loan at (313) 833-1800 or visit their website at americanjewelryandloan.com for more information. For media inquiries, you can reach out to their public relations representative.

10. What is the most valuable item pawned on Hard Core Pawn?

One of the most valuable items pawned on Hard Core Pawn was a 1920s-era Rolex watch, valued at over $100,000.

Author

  • Hey there, I'm Adam Mitchell and I'm all about covering the latest in celebrity news. With a deep interest in pop culture, I bring a fresh and insightful perspective to entertainment journalism.

    View all posts