Hallmark, a name synonymous with greeting cards, was founded in 1910 by Joyce Clyde Hall and his brother Rollie in Kansas City, Missouri. The brothers initially started as importers of picture postcards, but their entrepreneurial spirit led them to begin producing their own greeting cards in 1913. This marked the beginning of Hallmark’s journey into the world of greeting cards and the start of a career that would span over a century.

Hallmark’s rise to fame can be attributed to several factors. The company’s commitment to quality and innovation set it apart from its competitors. In 1928, Hallmark introduced the concept of “Hallmarking” a greeting card, which meant that the card was made from the finest materials and designed with the utmost care. This commitment to quality resonated with consumers, and Hallmark began to gain a reputation as a purveyor of high-quality greeting cards. Additionally, Hallmark’s expansion into television production in the 1950s, with the launch of the Hallmark Hall of Fame, further cemented its place in American culture and helped to make the Hallmark name a household word.

Hallmark’s Net Worth in 2025

As of 2025, Hallmark’s net worth is estimated to be around $4 billion, according to the latest available information. This figure reflects the company’s extensive portfolio of brands and businesses, which have been built over its long history.

Hallmark’s Career

Founded in 1910, Hallmark Cards, Inc. has grown from a small greeting card company to a global brand known for its greeting cards, gift products, and entertainment offerings. The company’s success can be attributed to its commitment to quality, innovation, and connecting people through expressions of affection and kindness.

Hallmark’s Other Ventures

In addition to its core greeting card business, Hallmark has expanded into various other ventures. These include Hallmark Movies & Mysteries, a cable television channel; Hallmark Publishing, which produces books and e-books; and Crown Media Family Networks, which operates several cable networks including Hallmark Channel and Hallmark Movies Now.

Hallmark’s Assets

Hallmark’s assets include its extensive intellectual property portfolio, which consists of thousands of trademarks and copyrights. The company also owns several manufacturing facilities and distribution centers, as well as its headquarters in Kansas City, Missouri. Additionally, Hallmark’s assets include its extensive retail presence, with Hallmark Gold Crown stores and other retail partnerships.

Hallmark’s Annual Income

Hallmark’s annual revenue has consistently been in the billions of dollars. In 2020, the company reported $4.1 billion in revenue, a slight decrease from the previous year due to the impact of the COVID-19 pandemic on retail sales. Despite this, Hallmark remains a financially stable and successful company.

Frequently Asked Questions about  Hallmark

Frequently Asked Questions: Hallmark Net Worth

1. What is Hallmark’s net worth?

Hallmark’s net worth is estimated to be around $4 billion.

2. Who is the owner of Hallmark?

Hallmark Cards, Inc. is a privately held company owned by the Hall family.

3. When was Hallmark founded?

Hallmark was founded in 1910 by Joyce Clyde Hall and his brother Rollie.

4. Where is Hallmark headquarters located?

Hallmark’s headquarters is located in Kansas City, Missouri, USA.

5. What are some of Hallmark’s popular products?

Hallmark is known for its greeting cards, but also produces gift wrap, ornaments, party goods, and other seasonal and everyday products.

6. How many Hallmark stores are there worldwide?

As of 2021, there are over 2,000 Hallmark Gold Crown stores worldwide.

7. Does Hallmark have a streaming service?

Yes, Hallmark launched its streaming service, Hallmark Movies Now, in 2019.

8. What are some popular Hallmark Channel movies?

Some of the most popular Hallmark Channel movies include “Christmas Under Wraps,” “A Royal Christmas,” and “The Christmas Train.”

9. How many Hallmark Channel networks are there?

Hallmark operates three linear cable networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.

10. What is the Hallmark business model?

Hallmark operates on a multi-channel, multi-category business model, with products sold through retail stores, wholesale customers, and e-commerce platforms, as well as through its media networks.