Good American Net Worth (Updated 2025).

Good American was launched in 2016 by Khloé Kardashian and Emma Grede, marking their entry into the fashion industry. The brand was born out of a desire to create inclusive denim, catering to a diverse range of women often overlooked by mainstream brands.

The duo started with a simple yet powerful mission: to provide high-quality, stylish denim that fits and flatters all body types. They achieved this by offering a wide range of sizes, from 0 to 24, and emphasizing comfort and style in their designs. This commitment to inclusivity resonated with consumers, and Good American quickly gained popularity, becoming a household name in the denim world.

**Good American’s Current Net Worth (2025)**

As of 2025, Good American, co-founded by Emma Grede and Khloé Kardashian, is estimated to have a net worth of approximately $1 billion. This significant valuation is a testament to the brand’s success in the fashion industry, particularly in the denim and loungewear sectors.

**Career**

Khloé Kardashian, one of the co-founders, initially gained fame through the reality TV show “Keeping Up with the Kardashians.” She leveraged her celebrity status to launch Good American in 2016, focusing on size-inclusive denim and later expanding into other apparel categories. Emma Grede, the other co-founder, brought her extensive fashion industry experience to the venture, having previously worked with brands like Kate Spade and BCBG.

**Other Ventures**

In addition to Good American, Khloé Kardashian has ventured into other business endeavors. She has launched a fitness app called “Fit with Khloé,” a clothing line with her sisters called “Kardashian Kollection,” and a jewelry line named “DASH Jewelry” with her sisters Kourtney and Kim. Emma Grede, on the other hand, has served as a judge on the fashion reality TV show “Project Runway” and has been involved in various other fashion projects.

**Assets**

Good American’s primary asset is its brand, which is valued at over $900 million. The company also owns its e-commerce platform and retail stores, with plans to expand its physical presence in the coming years. Khloé Kardashian’s celebrity status and Emma Grede’s industry connections are intangible assets that continue to drive the brand’s success.

**Annual Income**

In 2024, Good American generated an estimated annual revenue of $250 million. The brand’s direct-to-consumer model and strong online presence have contributed to its consistent growth and profitability. Good American’s expansion into new product categories and markets is expected to further boost its annual income in the coming years.

Frequently Asked Questions about  Good American

Frequently Asked Questions: Good American Net Worth

1. What is Good American’s net worth?

Good American’s net worth is estimated to be around $1 billion.

2. Who are the founders of Good American?

Good American was founded by Emma Grede and Khloé Kardashian in 2016.

3. What does Good American do?

Good American is a denim-focused clothing brand that offers a range of sizes, from 0 to 24, with a focus on inclusivity and body positivity.

4. When was Good American launched?

Good American was launched in October 2016.

5. Where is Good American based?

Good American is based in Los Angeles, California.

6. Is Good American a sustainable brand?

Good American has taken steps towards sustainability, such as using recycled materials and implementing eco-friendly practices in their denim production. However, they are not yet fully sustainable.

7. Does Good American offer plus-size clothing?

Yes, Good American offers sizes up to 24, which includes plus-size options.

8. What is the price range of Good American’s products?

Good American’s products range from around $69 for tops to $179 for denim.

9. Where can I buy Good American products?

Good American products can be purchased on their official website, as well as in select retail stores.

10. How has Good American contributed to body positivity?

Good American has contributed to body positivity by offering a wide range of sizes, featuring diverse models in their campaigns, and promoting the idea that “good bodies sum up to good Americans.”