E.L.F. Beauty Net Worth (Updated 2025).

E.L.F. Beauty, a name now synonymous with affordable, high-quality cosmetics, began its journey in 2004 as an online-only retailer. Founded by entrepreneur Scott Vincent Borba, the company was born out of a simple yet powerful idea: to provide cruelty-free, professional-grade makeup at a price point accessible to everyone.

The brand’s rise to fame was meteoric. E.L.F. Beauty’s commitment to quality and affordability resonated with consumers, leading to rapid growth and expansion. In 2008, just four years after its inception, E.L.F. Beauty was acquired by the L’Oréal Group, further cementing its status in the beauty industry.

E.L.F. Beauty’s Current Net Worth (2025)

As of 2025, E.L.F. Beauty’s current net worth is estimated to be around $1.5 billion. This significant valuation reflects the company’s impressive growth and market success in the cosmetics industry.

Career

Founded in 2004, E.L.F. Beauty, Inc. (E.L.F.) has established itself as a leading player in the cosmetics industry. The company is known for its affordable, high-quality makeup products, which are sold primarily through mass retailers. E.L.F.’s commitment to cruelty-free and vegan-friendly practices has also contributed to its popularity among consumers.

Other Ventures

In addition to its core makeup business, E.L.F. Beauty has expanded into skincare with the launch of its ‘E.L.F. Cosmetics Skincare’ line in 2020. The company has also ventured into the world of influencer marketing, collaborating with popular beauty influencers to promote its products and reach a wider audience.

Assets

E.L.F. Beauty’s assets include its extensive product portfolio, which comprises over 300 SKUs, and its strong brand recognition, particularly among younger consumers. The company also owns several manufacturing facilities and has a robust e-commerce platform, which contributes significantly to its revenue.

Annual Income

In the fiscal year 2021, E.L.F. Beauty reported a total revenue of $353.7 million, marking a significant increase from the previous year. The company’s strong financial performance can be attributed to its expanding product offerings, strategic marketing initiatives, and growing consumer demand for affordable, cruelty-free beauty products.

Frequently Asked Questions about  E.L.F. Beauty

Frequently Asked Questions: E.L.F. Beauty Net Worth

1. What is the estimated net worth of E.L.F. Beauty?

As of the latest estimates, E.L.F. Beauty’s net worth is approximately $1.5 billion.

2. Who is the founder of E.L.F. Beauty?

The founder of E.L.F. Beauty is Tarang Amin. He started the company in 2004.

3. What does E.L.F. stand for in E.L.F. Beauty?

E.L.F. stands for “Eyes Lips Face”. The company was originally known for its affordable makeup products.

4. When was E.L.F. Beauty founded?

E.L.F. Beauty was founded in 2004.

5. Where is E.L.F. Beauty headquarters located?

The headquarters of E.L.F. Beauty is located in Oakland, California.

6. Is E.L.F. Beauty a cruelty-free brand?

Yes, E.L.F. Beauty is a cruelty-free brand. They do not test their products on animals and do not source ingredients from suppliers who do.

7. What are some of E.L.F. Beauty’s most popular products?

Some of E.L.F. Beauty’s most popular products include the Studio Series HD Lifting Concealer, the Holy Hydration Makeup Remover Cleansing Balm, and the Poreless Putty Primer.

8. Is E.L.F. Beauty a vegan brand?

While E.L.F. Beauty is cruelty-free, not all of their products are vegan. They do offer a range of vegan products, but it’s always a good idea to check the individual product listings for the most accurate information.

9. What is the price range of E.L.F. Beauty products?

E.L.F. Beauty is known for its affordable products. Most of their products range from $3 to $15.

10. Where can I buy E.L.F. Beauty products?

E.L.F. Beauty products are available for purchase on their official website, as well as in many retail stores such as Target, Ulta, and Walmart.