Dude Wipes, a unique and innovative personal care product, was born out of a simple yet unmet need. In 2012, co-founders Jeff and Craig were camping and found themselves in a less-than-ideal bathroom situation. They realized that traditional wipes weren’t designed for the needs of men, and thus, the idea for Dude Wipes was sparked.

Starting with just a few flavors and a commitment to quality, Dude Wipes launched in 2013. Their unique selling point – wipes designed specifically for men – quickly resonated with customers. The company’s popularity grew through word-of-mouth marketing and creative advertising campaigns, eventually landing Dude Wipes in the national spotlight.

Dude Wipes’ Current Net Worth in 2025

As of 2025, Dude Wipes’ current net worth stands at an impressive $10 million. This figure is a testament to the brand’s success in the personal care industry, focusing on innovative products for men.

Dude Wipes’ Career

Founded by Jeff Kearl in 2012, Dude Wipes started as a Kickstarter campaign, raising over $100,000. Kearl’s background in marketing and entrepreneurship has been instrumental in growing the brand, which now offers a wide range of personal care products.

Other Ventures

Beyond Dude Wipes, Kearl has ventured into other businesses. He co-founded the marketing agency, Kearl Media, and has invested in various startups. He also hosts the podcast “The Dude’s Guide to Life,” sharing insights on entrepreneurship and personal growth.

Assets

Dude Wipes’ primary asset is its brand, valued at $10 million. The company also owns its manufacturing facilities and distribution centers, which are estimated to be worth around $3 million. Additionally, Kearl’s personal investments and real estate contribute to his overall net worth.

Annual Income

Dude Wipes’ annual revenue has been growing steadily. In 2024, the company is projected to generate over $20 million in sales. This figure is a combination of online sales, retail partnerships, and international distribution.

Frequently Asked Questions about  Dude Wipes

What is Dude Wipes?

Dude Wipes is a brand of flushable wipes specifically designed for men. They are moist towelettes that are marketed as a convenient and hygienic alternative to traditional toilet paper.

Who founded Dude Wipes?

Dude Wipes was founded by Jeff Kearney and Paul DiGiacomo in 2012.

What is the net worth of Dude Wipes?

The latest estimated net worth of Dude Wipes is $10 million.

Where can I buy Dude Wipes?

Dude Wipes can be purchased online on their official website, as well as on various retail platforms like Amazon, Walmart, and Target.

Are Dude Wipes safe for sewers and plumbing?

Dude Wipes are labeled as “flushable” but it’s important to note that they may not be safe for all plumbing systems. It’s always a good idea to check with your local water treatment authority or plumber to ensure they are compatible with your system.

Are Dude Wipes environmentally friendly?

Dude Wipes are made from a blend of natural and synthetic fibers, and they are biodegradable. However, they are not completely free from environmental impact, and it’s always best to dispose of them in the trash rather than flushing them if possible.

What are the ingredients in Dude Wipes?

The main ingredients in Dude Wipes include water, sodium citrate, sodium benzoate, and fragrance. They also contain a blend of natural and synthetic fibers for strength and softness.

Do Dude Wipes have a subscription service?

Yes, Dude Wipes offers a subscription service called the “Dude Club” which allows customers to receive regular shipments of their favorite Dude Wipes products at a discounted price.

What are the different types of Dude Wipes?

Dude Wipes offers a variety of products including their original flushable wipes, as well as travel packs, bulk packs, and specialty products like their “Dude Wipes for Her” line.

Are Dude Wipes suitable for women?

While Dude Wipes are marketed towards men, they can be used by anyone. The “Dude Wipes for Her” line is specifically designed with a lighter scent and smaller size to cater to women’s preferences.