Don Julio González was born in 1926 in Atotonilco El Alto, Jalisco, Mexico, where his family had been distilling tequila for generations. He began his career in the tequila industry at the age of 17, working in the family’s small distillery. It was here that he learned the traditional methods of tequila production, including the use of a stone tahona wheel to crush the agave piñas and the importance of aging the spirit in white oak barrels.

In 1942, Don Julio founded his own tequila company, La Casa Noble, with a vision to create a premium tequila that would showcase the unique flavors and traditions of his native Jalisco. He pioneered the use of extra-añejo aging, a process that involves aging tequila for a minimum of three years in oak barrels, which gives the spirit a smoother, more complex flavor. This innovative approach to tequila production earned Don Julio critical acclaim and helped to establish his brand as a leader in the premium tequila market.

Don Julio’s Current Net Worth (2025)

As of 2025, Don Julio’s current net worth is estimated to be around $1.5 billion, according to Forbes. This notable figure is a testament to his successful career and entrepreneurial ventures in the tequila industry.

Career

Don Julio González, often referred to as Don Julio, is a Mexican entrepreneur and the founder of the luxury tequila brand, Don Julio Tequila. Born in 1925, he started his career as a farmworker, learning the art of tequila production. In 1942, he began working at the La Primavera distillery, where he honed his skills and eventually became the master distiller. In 1987, he founded his own company, Don Julio Tequila, which has since become one of the world’s leading premium tequila brands.

Other Ventures

Besides his iconic tequila brand, Don Julio has also ventured into other businesses. He has a stake in the luxury goods company, LVMH, which owns Don Julio Tequila. Additionally, he has invested in various real estate projects, including vineyards and distilleries. He also serves on the board of several organizations, using his expertise to drive growth and innovation in the spirits industry.

Assets

Don Julio’s assets include his majority stake in Don Julio Tequila, valued at over $1 billion. He also owns several properties, including a luxurious estate in Mexico and a vineyard in California. His collection of vintage cars, including a 1960s Ford Mustang and a 1950s Chevrolet, is also worth a considerable amount. His personal art collection, featuring works by renowned Mexican artists, is another valuable asset.

Annual Income

Don Julio’s annual income is primarily derived from his stake in Don Julio Tequila. As of 2025, his company generates over $1 billion in revenue annually. Given his majority stake, it’s estimated that Don Julio’s annual income from the company alone is around $500 million. His other ventures and investments also contribute significantly to his annual income.

Frequently Asked Questions about  Don Julio

Frequently Asked Questions: Don Julio Net Worth

1. What is Don Julio’s net worth?

Don Julio’s net worth is estimated to be around $1.5 billion.

2. How did Don Julio build his fortune?

Don Julio built his fortune primarily through his successful tequila business, Don Julio Tequila. He started the company in 1942 and it has since grown to become one of the world’s leading premium tequila brands.

3. What is Don Julio’s age?

Don Julio González Luna, the founder of Don Julio Tequila, passed away in 2013 at the age of 81. The current CEO, José Antonio Gómez, was born in 1964.

4. Who is the current CEO of Don Julio Tequila?

The current CEO of Don Julio Tequila is José Antonio Gómez.

5. Where is Don Julio Tequila made?

Don Julio Tequila is produced in Atotonilco El Alto, Jalisco, Mexico.

6. What is the most expensive bottle of Don Julio Tequila?

The most expensive bottle of Don Julio Tequila is the Don Julio Real, which retails for around $350.

7. Does Don Julio own any sports teams?

No, Don Julio does not own any sports teams. The company is involved in sports sponsorships, such as the Don Julio 1942 sponsorship of the NFL, but it does not own any teams.

8. What is Don Julio’s philanthropic work like?

Don Julio, the company, is involved in various philanthropic efforts, including supporting education and environmental conservation initiatives in Mexico. The company also donates to disaster relief efforts.

9. What is the best way to drink Don Julio Tequila?

The best way to drink Don Julio Tequila depends on personal preference. Some people prefer it neat, while others enjoy it on the rocks or in cocktails. The company recommends trying it neat or with a twist of lime to appreciate its full flavor.

10. Is Don Julio Tequila gluten-free?

Yes, Don Julio Tequila is gluten-free. It is made from blue agave, which is naturally gluten-free.