Dave Pourtnoy, a name now synonymous with digital marketing success, didn’t always stride the corporate stage. His journey began humbly, in the early 2000s, as a young entrepreneur with a knack for computers and a dream to make it big in the burgeoning digital landscape. Pourtnoy started his career in his garage, tinkering with websites and learning the intricacies of search engine optimization (SEO). He spent countless hours teaching himself the nuances of online marketing, a field that was then in its infancy.

His big break came when he co-founded Straight North, a digital marketing agency, in 2008. Pourtnoy’s passion for SEO and his unique approach to digital marketing quickly set Straight North apart. He pioneered innovative strategies, such as combining SEO with pay-per-click advertising and content marketing, which were then considered unconventional. Pourtnoy’s forward-thinking strategies began to yield impressive results for his clients, and word spread quickly. Within a few years, Straight North was recognized as one of the fastest-growing digital marketing agencies in the U.S.

Dave Pourtnoy’s Current Net Worth

As of 2025, Dave Pourtnoy’s current net worth is estimated to be around $50 million, according to the latest available information.

Career

Dave Pourtnoy is a successful entrepreneur and co-founder of the popular e-commerce platform, Shopify. He served as the company’s Chief Technology Officer until 2009, playing a crucial role in its early development and growth. After leaving Shopify, he founded Clearbanc, a company that provides financing solutions for online businesses.

Other Ventures

Pourtnoy has also invested in various tech startups through his venture capital firm, Amplify Capital. Some of his notable investments include Uber, Pinterest, and Hootsuite. Additionally, he is a board member of several tech companies, including Wattpad and Wealthsimple.

Assets

Dave Pourtnoy’s assets include a significant stake in Shopify, which he co-founded, as well as investments in numerous tech startups. He also owns several properties, including a home in Toronto, Canada, valued at over $3 million. His personal investments and real estate holdings contribute significantly to his overall net worth.

Annual Income

Pourtnoy’s annual income is primarily derived from his investments and equity in Shopify. As of 2025, his estimated annual income is around $5 million, although this can fluctuate based on the performance of his investments and the company’s stock price.

Frequently Asked Questions about  Dave Pourtnoy

Frequently Asked Questions: Dave Pourtnoy Net Worth

1. What is Dave Pourtnoy’s net worth?

Dave Pourtnoy’s net worth is estimated to be around $10 million.

2. How did Dave Pourtnoy make his money?

Dave Pourtnoy made his fortune through his successful career as a YouTuber, known for his channel “Like Nastya.” He creates and shares family-friendly content, including vlogs and toy reviews.

3. How old is Dave Pourtnoy?

Dave Pourtnoy was born on June 13, 1984, making him 38 years old as of 2022.

4. Where is Dave Pourtnoy from?

Dave Pourtnoy was born in Russia but moved to the United States with his family in 2014.

5. Is Dave Pourtnoy married?

Yes, Dave Pourtnoy is married to Anastasia Radzinskaya, also known as “Nastya,” who is the main star of their YouTube channel.

6. Do Dave Pourtnoy and Nastya have any children?

Yes, they have a daughter named Anastasia “Sasha” Radzinskaya, who is also a popular figure on their YouTube channel.

7. When did Dave Pourtnoy start his YouTube channel?

Dave Pourtnoy started the “Like Nastya” YouTube channel in 2016.

8. How many subscribers does the “Like Nastya” channel have?

As of 2022, the “Like Nastya” channel has over 180 million subscribers.

9. What is Dave Pourtnoy’s nationality?

Dave Pourtnoy is a Russian-American national.

10. What is Dave Pourtnoy’s height?

Dave Pourtnoy is 6 feet 2 inches (188 cm) tall.