Dana White Net Worth (Updated 2026).

Dana White, born on July 28, 1969, in Manchester, Connecticut, didn’t initially set out to become the face of the Ultimate Fighting Championship (UFC). His journey began in the late 1990s when he served as a consultant and eventually the executive vice president of the struggling UFC. White’s passion for mixed martial arts and his ability to navigate the business side of the sport would soon catapult him to fame.

In 2001, White, along with his partners Frank and Lorenzo Fertitta, purchased the UFC for $2 million. Under White’s leadership, the UFC grew from a niche sport to a global phenomenon, attracting millions of viewers and generating billions in revenue. His innovative marketing strategies, such as the reality TV show “The Ultimate Fighter,” helped to popularize the sport and create stars out of its athletes. White’s charismatic personality and no-nonsense approach to business have made him a prominent figure in the world of sports and entertainment.

Dana White’s Current Net Worth (2025)

As of 2025, Dana White’s current net worth is estimated to be around $500 million. This significant wealth is primarily attributed to his successful career as the President of the Ultimate Fighting Championship (UFC).

Career

Dana White’s career in the UFC spans over two decades. He co-founded the organization in 2001 and has since served as its President. Under his leadership, the UFC has grown into a global powerhouse in the world of sports, with a significant increase in revenue and viewership.

Other Ventures

In addition to his role at the UFC, Dana White has ventured into other business opportunities. He has invested in various sports teams, including the Las Vegas Aces of the WNBA and the UFC Gym franchise. He also co-owns a production company, “Imaginary Pictures,” which produces content for various platforms.

Assets

Dana White’s assets include several luxurious properties across the United States. He owns a mansion in Las Vegas, valued at around $6 million, and a $2.1 million home in Dana Point, California. He also owns a private jet, a collection of high-end cars, and a stake in the UFC, which is valued at over $360 million.

Annual Income

Dana White’s annual income is primarily derived from his salary as the UFC President and his stake in the organization. According to Forbes, his annual earnings from the UFC alone are estimated to be around $20 million. However, his total annual income can vary depending on the success of his other ventures and investments.

Frequently Asked Questions about  Dana White

Frequently Asked Questions: Dana White Net Worth

1. What is Dana White’s net worth?

Dana White’s net worth is estimated to be around $500 million.

2. How did Dana White make his money?

Dana White made his fortune primarily through his role as the President of the Ultimate Fighting Championship (UFC). He co-founded the company in 2001 and has since played a significant role in its growth and success.

3. What is Dana White’s salary?

Dana White’s salary is not publicly disclosed. However, it’s known that he has a significant stake in the UFC, which contributes to his net worth.

4. How much is Dana White worth per fight?

Dana White’s earnings per UFC event are not publicly disclosed. However, it’s estimated that he earns a significant amount from each event due to his stake in the company and his role as president.

5. What is Dana White’s UFC stake?

Dana White owns a 9% stake in the UFC. He co-founded the company with his partners, Lorenzo and Frank Fertitta, in 2001.

6. How much did Dana White sell the UFC for?

In 2016, the UFC was sold to WME-IMG (now Endeavor Group Holdings) for $4 billion. Dana White’s 9% stake in the company was part of this sale.

7. What is Dana White’s age?

Dana White was born on July 28, 1969, making him 52 years old as of 2022.

8. Where is Dana White from?

Dana White is from Manchester, Connecticut, USA.

9. What is Dana White’s height?

Dana White is 5 feet 10 inches (178 cm) tall.

10. What is Dana White’s wife’s name?

Dana White’s wife’s name is Anne Stella. They got married in 2006 and have three children together.