Buttercloth Net Worth (Updated 2026).

Written ByEmma C Hours Published on

Buttercloth, a name now synonymous with luxury and comfort in the world of bedding, was founded in 2018 by a trio of entrepreneurs with a shared passion for high-quality, sustainable fabrics. The journey began in the heart of California, where the founders, inspired by the state’s laid-back yet sophisticated lifestyle, envisioned a bedding line that would seamlessly blend luxury with a touch of casual elegance.

Their debut collection, launched with a simple yet powerful mission, was an instant hit. Buttercloth introduced the world to their signature fabric, a proprietary blend of long-staple cotton and silk, known for its exceptionally soft touch and natural temperature-regulating properties. Word spread quickly among discerning customers who appreciated the unique feel and unparalleled comfort of Buttercloth’s bedding. This, coupled with the brand’s commitment to ethical sourcing and sustainable practices, catapulted Buttercloth into the limelight, making it a favorite among those who value both style and substance in their home textiles.

Buttercloth’s Current Net Worth (2025)

As of 2025, Buttercloth’s current net worth is estimated to be around $50 million, according to the latest available information. This significant wealth accumulation can be primarily attributed to the success of their eponymous luxury clothing brand.

Career

Buttercloth, originally known as Alex Sojung-Choi, is a Korean-American entrepreneur and fashion designer. He founded Buttercloth in 2016, initially as a direct-to-consumer men’s dress shirt brand. The company quickly gained traction due to its high-quality, custom-fit shirts, and has since expanded its product range to include women’s clothing and accessories.

Other Ventures

In addition to Buttercloth, Choi has ventured into other businesses. He is a co-founder of the venture capital firm, Slow Ventures, which focuses on investing in early-stage consumer technology startups. Choi also serves as an advisor to several other tech and fashion startups, leveraging his expertise in both industries.

Assets

Buttercloth’s primary asset is the luxury clothing brand of the same name, valued at over $100 million as of 2025. Choi also owns a significant stake in Slow Ventures, which has a portfolio of successful investments. Additionally, he owns multiple properties in Los Angeles and New York, including a luxurious penthouse in Manhattan.

Annual Income

Buttercloth’s annual income is not publicly disclosed. However, given the brand’s growth and success, it’s estimated that the company generates tens of millions of dollars in annual revenue. Choi’s personal annual income likely includes his salary as the CEO of Buttercloth, as well as any dividends or distributions from his investments in Slow Ventures and other ventures.

Frequently Asked Questions about  Buttercloth

**Frequently Asked Questions: Buttercloth Net Worth**

1. What is Buttercloth’s net worth?

Buttercloth’s net worth is estimated to be around $10 million.

2. Who are the founders of Buttercloth?

Buttercloth was founded by David Wolf and Adam Ellsworth.

3. When was Buttercloth established?

Buttercloth was established in 2015.

4. What does Buttercloth specialize in?

Buttercloth specializes in men’s dress shirts made from premium fabrics.

5. Where is Buttercloth based?

Buttercloth is based in Los Angeles, California.

6. How does Buttercloth differ from traditional dress shirt brands?

Buttercloth differentiates itself by using high-quality, breathable fabrics like Supima cotton and offering a unique fit with a modern, slim profile.

7. What is the price range of Buttercloth’s dress shirts?

Buttercloth’s dress shirts typically range from $125 to $175.

8. Does Buttercloth offer any customization options?

Yes, Buttercloth offers customization options such as monogramming, custom fit, and special orders.

9. Can I try on a Buttercloth shirt before purchasing?

Buttercloth does not have physical stores, but they offer a try-on program where you can try on a shirt at home before purchasing.

10. How does Buttercloth handle returns and exchanges?

Buttercloth offers free returns and exchanges within 30 days of purchase. They also provide a prepaid return label for easy returns.

Hi, I’m Emma Chambers — writer, pop culture junkie, and full-time fangirl. I cover everything from red carpet drama to underrated indie gems, and I’m always on the lookout for the next big thing in entertainment. My blog is where I spill my thoughts, obsessions, and the occasional guilty pleasure. If you’re into celeb buzz, deep dives, and TV marathons, you’ll feel right at home here.