Bert Jacobs, born and raised in Wisconsin, had a humble start that didn’t hint at the global impact he would eventually make. After graduating from the University of Wisconsin-Madison with a degree in marketing, Jacobs took a leap of faith and, along with his brother John, launched a small t-shirt business in 1994. Their unique approach was to print inspirational messages on their shirts, a concept that was novel and resonated with customers.

The Jacobs brothers’ t-shirt venture, which they named Life is Good, began as a small operation in their kitchen. They sold their shirts at local flea markets and festivals, gradually building a loyal customer base. Their positive and uplifting messages, such as “Do what you like, like what you do,” struck a chord with people, and their popularity grew steadily. It was their participation in the 1994 Boston Marathon, where they handed out shirts to runners and spectators, that truly catapulted their business into the spotlight. The event was a turning point, and soon, Life is Good was selling millions of dollars’ worth of merchandise annually.

Bert Jacobs’ Current Net Worth

As of 2025, Bert Jacobs’ current net worth is estimated to be around $200 million. This significant wealth is primarily attributed to his successful co-founding and leadership role at Life is Good, a lifestyle brand known for its optimistic clothing and accessories.

Career

Bert Jacobs, along with his brother John, co-founded Life is Good in 1994. Starting as a small t-shirt business, they grew it into a multi-million dollar company, expanding into various product categories. Bert serves as the Chief Executive Officer, driving the company’s mission to spread optimism and support children in need.

Other Ventures

Beyond Life is Good, Bert Jacobs has ventured into writing. He co-authored “Life is Good: The Book/Your Money or Your Life” with his brother, sharing their company’s story and the power of optimism. He also serves on the board of directors for the Life is Good Kids Foundation, which supports children facing poverty, violence, and illness.

Assets

Bert Jacobs’ assets include a significant stake in Life is Good, valued at over $150 million. He also owns several properties, including a home in Boston, Massachusetts, valued at around $3 million. His personal art collection, featuring works by artists like Andy Warhol and Roy Lichtenstein, is estimated to be worth tens of millions.

Annual Income

Bert Jacobs’ annual income is primarily derived from his role at Life is Good. As CEO, his salary is estimated to be around $1 million per year. Additionally, he earns royalties from the company’s products and income from book sales. His total annual income is estimated to be over $5 million.

Frequently Asked Questions about  Bert Jacobs

Frequently Asked Questions: Bert Jacobs Net Worth

1. What is Bert Jacobs’ net worth?

Bert Jacobs’ net worth is estimated to be around $200 million.

2. How did Bert Jacobs make his money?

Bert Jacobs co-founded Life is Good, a lifestyle brand that focuses on spreading optimism and positivity. The company sells clothing, accessories, and other products, and has become quite successful.

3. When was Life is Good founded?

Life is Good was founded in 1994 by Bert Jacobs and his brother, John Jacobs.

4. What is Bert Jacobs’ role in Life is Good?

Bert Jacobs serves as the Chief Executive Officer (CEO) and co-Chairman of Life is Good.

5. Where is Bert Jacobs based?

Bert Jacobs is based in Boston, Massachusetts, where Life is Good’s headquarters are located.

6. Has Bert Jacobs written any books?

Yes, Bert Jacobs has co-authored two books with his brother, John. The first is “Life is Good: The Book/How to Live with Purpose as Guided by a T-shirt” and the second is “Life is Good: The Journey to Loving Your Life.”

7. What is Bert Jacobs’ philanthropic work like?

Bert Jacobs and Life is Good are involved in various philanthropic efforts. They have a non-profit organization called the Life is Good Kids Foundation, which supports children facing poverty, violence, and illness.

8. Does Bert Jacobs have any social media presence?

Yes, Bert Jacobs is active on social media. He can be found on Twitter (@bertjacobs) and Instagram (@bertjacobs).

9. What is Bert Jacobs’ educational background?

Bert Jacobs graduated from the University of Massachusetts Amherst with a degree in Marketing.

10. Does Bert Jacobs have any siblings?

Yes, Bert Jacobs has one sibling, John Jacobs, who is also his business partner at Life is Good.