Beard King, born as Eric Bandholz, began his journey to fame in the most unexpected of places: a barbershop. A former corporate employee, Eric found himself drawn to the art of grooming while getting his own hair cut. He started learning the craft, honing his skills with each snip and trim. It wasn’t long before he decided to take the leap and open his own barbershop in Seattle, Washington.

His passion for beards, fueled by his own impressive facial hair, led him to create a unique space where men could celebrate their facial hair. He hosted beard competitions, provided top-notch grooming services, and even started selling his own line of beard care products. Eric’s charisma and expertise quickly gained him a loyal following in the local community. But it was his decision to document his beard journey on YouTube that truly catapulted him to fame.

Beard King’s Current Net Worth

As of 2025, Beard King’s current net worth is estimated to be around $5 million.

Career

Beard King, whose real name is Eric Bandholz, is a renowned American entrepreneur and YouTuber. He co-founded the popular men’s grooming brand, Beardbrand, in 2012, which specializes in beard care products. His YouTube channel, also named Beardbrand, has amassed over 1.5 million subscribers, where he shares content on beard care, men’s grooming, and entrepreneurship.

Other Ventures

In addition to Beardbrand, Bandholz has also invested in and founded several other businesses. He co-founded the men’s lifestyle website, The Balding Beards, and has invested in various startups through his venture capital firm, Bandholz Capital. He also authors a popular blog, ‘Bandholz Blog,’ focusing on entrepreneurship and personal growth.

Assets

Beard King’s assets primarily include equity in his businesses, real estate, and investments. He owns the Beardbrand headquarters in Bend, Oregon, and has investments in stocks and cryptocurrencies. His personal collection of vintage motorcycles and high-end grooming tools also contributes to his overall assets.

Annual Income

As of 2025, Beard King’s annual income is estimated to be around $1 million. This comes from a combination of his salary from Beardbrand, YouTube ad revenue, investments, and other business ventures. His annual income has seen a steady increase over the years, reflecting his growing success in the men’s grooming industry and beyond.

Frequently Asked Questions about  Beard King

Frequently Asked Questions about Beard King Net Worth

1. What is Beard King’s net worth?

Beard King’s net worth is estimated to be around $50 million.

2. How did Beard King make his money?

Beard King, whose real name is Eric Bandholz, made his fortune through his successful grooming product line, Beardbrand, which he founded in 2013. The company specializes in beard care products, including oils, balms, and brushes.

3. What is Beardbrand’s annual revenue?

Beardbrand’s annual revenue is estimated to be around $20 million.

4. How did Beard King start his business?

Eric Bandholz started Beardbrand as a blog in 2012, focusing on beard care tips and product reviews. He later launched the Beardbrand product line in 2013, initially selling his products on Etsy.

5. What is Beard King’s background?

Eric Bandholz was born and raised in Texas. He graduated from the University of Texas at Austin with a degree in marketing. Before founding Beardbrand, he worked in digital marketing and SEO.

6. What is Beard King’s Instagram handle?

Beard King’s Instagram handle is @beardbrand.

7. How old is Beard King?

Eric Bandholz was born on August 24, 1982. As of 2023, he is 40 years old.

8. Is Beard King married?

Yes, Eric Bandholz is married. He married his wife, Katie, in 2015.

9. Does Beard King have any children?

Yes, Eric Bandholz has two children, a son named Leo and a daughter named Mabel.

10. What is Beard King’s beard care routine?

Eric Bandholz’s beard care routine includes using Beardbrand’s beard oil, beard balm, and a boar bristle brush. He also trims his beard every 2-3 weeks to maintain its shape.