Bath & Body Works was founded in 1990 by two friends, Ginny Ditzler and Anne McNally, who were inspired by a desire to create a unique shopping experience focused on personal care and home fragrance. They started with a single store in Cambridge, Massachusetts, offering a diverse range of products, including soaps, lotions, and candles, all made with high-quality ingredients and natural essences.

The duo’s innovative approach to retailing quickly gained traction. They introduced the concept of “body care boutiques” that were designed to be inviting and immersive, allowing customers to explore and test products in a relaxed, spa-like atmosphere. This experiential retail strategy, coupled with their extensive product offerings and signature scents, began to draw in customers and generate buzz.

Bath & Body Works’ Current Net Worth (2025)

As of 2025, Bath & Body Works’ estimated net worth stands at $12.5 billion, according to the latest available information. This significant figure reflects the company’s strong brand presence and consistent growth in the retail industry.

Career

Founded in 1990, Bath & Body Works has grown from a single store in Cambridge, Ohio, to a global retailer with over 1,600 stores across North America. The company is known for its high-quality personal care and home fragrance products, with a strong focus on innovation and customer experience.

Other Ventures

Beyond its core retail business, Bath & Body Works has expanded its reach through various ventures. These include the White Barn Candle Company, which offers an extensive range of home fragrance products, and the Village Studio, a line of premium body care products. Additionally, the company has a strong online presence, with a robust e-commerce platform that caters to a global customer base.

Assets

Bath & Body Works’ assets are primarily comprised of its extensive retail store network, which spans across the United States and Canada. The company also holds significant intellectual property, including its extensive portfolio of proprietary fragrances and product formulations. Furthermore, Bath & Body Works’ strong brand recognition and customer loyalty are among its most valuable assets.

Annual Income

In its fiscal year 2021, Bath & Body Works reported a total net sales revenue of $5.1 billion. This figure reflects the company’s continued growth and resilience, even in the face of challenging retail conditions brought about by the COVID-19 pandemic. The company’s strong annual income is a testament to its robust business model and customer appeal.

Frequently Asked Questions about  Bath And Body Works

Frequently Asked Questions: Bath & Body Works Net Worth

1. What is Bath & Body Works’ net worth?

Bath & Body Works’ net worth is estimated to be over $5 billion.

2. Who is the owner of Bath & Body Works?

Bath & Body Works is a subsidiary of L Brands, which is owned by Victor K. Luis. Les Wexner, the founder of Bath & Body Works, retired as the CEO of L Brands in 2020.

3. When was Bath & Body Works founded?

Bath & Body Works was founded in 1990.

4. How many Bath & Body Works stores are there?

As of 2021, there are over 1,700 Bath & Body Works stores worldwide.

5. What are the most popular Bath & Body Works scents?

Some of the most popular Bath & Body Works scents include Eucalyptus Spearmint, Japanese Cherry Blossom, and Vanilla Bean Noel.

6. Does Bath & Body Works test on animals?

Bath & Body Works does not test on animals and is certified cruelty-free by People for the Ethical Treatment of Animals (PETA).

7. What is the Bath & Body Works return policy?

Bath & Body Works offers a 90-day return policy for most items, with some exceptions. Customers can return items in-store or by mail.

8. Does Bath & Body Works offer online shopping?

Yes, Bath & Body Works offers online shopping through their official website and mobile app.

9. What is the Bath & Body Works ‘Buy 3, Get 3 Free’ promotion?

The ‘Buy 3, Get 3 Free’ promotion is a popular Bath & Body Works offer where customers can buy three items and receive three items of equal or lesser value for free.

10. How can I find Bath & Body Works coupons?

Bath & Body Works offers coupons through their website, mobile app, email newsletters, and social media channels. They also provide seasonal and holiday promotions with discounts and free gifts.