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Barbie Net Worth (Updated 2025).

Written ByEmma C Hours Updated onJuly 22, 2025

Barbie, the iconic doll that has become synonymous with fashion and femininity, was first introduced at the American International Toy Fair in New York City in 1959. Ruth Handler, co-founder of Mattel, was inspired to create Barbie after observing her daughter playing with paper dolls, realizing there was a gap in the market for a doll that resembled a teenage girl. She named the doll after her daughter, Barbara, and thus, Barbie was born.

Barbie’s debut was a significant moment in the toy industry. Initially sold with a variety of outfits and accessories, Barbie’s popularity soared due to her modern design and the wide range of roles she could represent. She was the first doll to have a teenage appearance, marking a shift away from traditional baby dolls. Barbie’s career took off as she became a symbol of modern womanhood and a reflection of changing societal norms, quickly becoming a cultural phenomenon and a staple in households worldwide.

**Barbie’s Current Net Worth (2025)**

As of 2025, Barbie’s estimated net worth stands at an impressive $1.5 billion. This significant figure is a testament to the iconic doll’s enduring popularity and cultural impact over the decades.

**Career**

Barbie, created by Ruth Handler in 1959, has had a career spanning over six decades. She started as a fashion doll, evolved into a cultural icon, and now, with over 200 careers, she’s a symbol of empowerment and diversity. Barbie’s career highlights include being an astronaut, doctor, and even a presidential candidate.

**Other Ventures**

Beyond dolls, Barbie has expanded into various ventures. She has her own animated series, “Life in the Dreamhouse,” and a Netflix movie, “Barbie: Spy Squad.” Barbie also has a significant presence in the fashion world, collaborating with high-end designers like Versace and Moschino.

**Assets**

Barbie’s assets include a vast collection of outfits and accessories, with over 1,000 outfits designed since her inception. She also owns a dream house, a convertible, and a private jet, among other luxurious assets. Mattel, the company that produces Barbie, has sold over a billion dolls worldwide, contributing significantly to her value.

**Annual Income**

In 2021, Barbie generated over $1.6 billion in global wholesale sales, contributing to Mattel’s total revenue. This figure reflects Barbie’s ongoing popularity and demand in the market.

Frequently Asked Questions about  Barbie

**Frequently Asked Questions: Barbie Net Worth**

1. What is Barbie’s net worth?

Barbie’s net worth is estimated to be over $3 billion.

2. Who is the owner of Barbie?

Barbie is owned by Mattel, Inc., an American multinational toy manufacturing company.

3. When was Barbie first introduced?

Barbie was first introduced at the American International Toy Fair in New York City on March 9, 1959.

4. Who created Barbie?

Barbie was created by Ruth Handler, co-founder of Mattel. She was inspired by a German doll called Bild Lilli.

5. How many Barbie dolls are sold each year?

On average, around 1 million Barbie dolls are sold worldwide each week, which translates to approximately 52 million dolls per year.

6. What is the most expensive Barbie doll ever sold?

The most expensive Barbie doll ever sold is the “Barbie doll wearing a diamond necklace and earrings” created by House of Bijan for QVC. It sold for $19,000 in 2010.

7. Does Barbie have a last name?

Barbie’s last name is “Roberts”. It was officially given to her in 1967, when her friend Ken introduced her to his family.

8. What is Barbie’s career timeline?

Barbie has had over 200 careers since her introduction, including astronaut, doctor, teacher, and even president.

9. How tall is Barbie?

Barbie is approximately 11.5 inches (29.25 cm) tall, with a measurements of 39-21-33 inches (99-53-84 cm) in human scale.

10. What is Barbie’s impact on society and culture?

Barbie has had a significant impact on society and culture, influencing perceptions of beauty, gender roles, and career aspirations. She has also been a subject of controversy and criticism, with some arguing that she promotes unrealistic body standards and stereotypes.

Emma C

Hi, I’m Emma Chambers — writer, pop culture junkie, and full-time fangirl. I cover everything from red carpet drama to underrated indie gems, and I’m always on the lookout for the next big thing in entertainment. My blog is where I spill my thoughts, obsessions, and the occasional guilty pleasure. If you’re into celeb buzz, deep dives, and TV marathons, you’ll feel right at home here.

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