Baddie Winkle, born Helen Ruth Elam, wasn’t always a social media sensation. Her journey to fame began unexpectedly at the age of 85 when her great-granddaughter, Kennedy, posted a picture of her on Instagram. The photo, featuring Baddie in a vibrant, patterned outfit and a bold lip, caught the internet’s attention, and thus, Baddie Winkle was born.

Initially, Baddie’s fame was a surprise even to her. She was known for her unique style, often seen wearing colorful wigs, bold makeup, and eclectic outfits. Her great-granddaughter continued to post pictures of her, and soon, Baddie’s Instagram account was flooded with followers, drawn to her vibrant personality and fearless approach to fashion.

Baddie Winkle’s Net Worth in 2025

As of 2025, Baddie Winkle’s net worth is estimated to be around $3 million. This includes her earnings from her social media presence, brand endorsements, and her clothing line, “Winkle World.”

Baddie Winkle’s Career

Baddie Winkle, born Helen Ruth Elam Van Winkle, gained fame in her later years through her unique fashion sense and vibrant personality. She started her career on social media in 2014, initially using her granddaughter’s Instagram account. Her popularity led to modeling opportunities, including a campaign for a major fashion retailer.

Baddie Winkle’s Other Ventures

Winkle has ventured into various businesses. She launched her own clothing line, “Winkle World,” in 2016, featuring eccentric and colorful pieces that reflect her personal style. She has also released a calendar and a book, “Baddie Winkle: The Ultimate Guide to Life.”

Baddie Winkle’s Assets

Baddie Winkle’s assets include her home in Kentucky, valued at around $200,000. She also owns a variety of luxury cars, including a Mercedes-Benz and a Range Rover, which add up to approximately $200,000 in total. Her clothing line and brand endorsements contribute significantly to her net worth.

Baddie Winkle’s Annual Income

Baddie Winkle’s annual income is estimated to be around $500,000. This includes her earnings from her clothing line, brand endorsements, and her social media presence. Her income has significantly increased over the years due to her growing popularity and business ventures.

Frequently Asked Questions about  Baddie Winkle

Baddie Winkle Net Worth FAQs

What is Baddie Winkle’s net worth?

Baddie Winkle’s net worth is estimated to be around $10 million.

How did Baddie Winkle become famous?

Baddie Winkle gained fame after her granddaughter, Kennedy Lewis, started posting her photos on Instagram in 2014. Her unique style and positive attitude resonated with many, leading to her viral popularity.

What is Baddie Winkle’s real name?

Baddie Winkle’s real name is Helen Ruth Elam Van Winkle.

How old is Baddie Winkle?

Baddie Winkle was born on June 16, 1928, making her 94 years old as of 2022.

Where is Baddie Winkle from?

Baddie Winkle is from Kentucky, USA.

What does Baddie Winkle do for a living?

Baddie Winkle is a social media personality, model, and actress. She has collaborated with various brands and has also acted in TV shows and movies.

Does Baddie Winkle have any children?

Yes, Baddie Winkle has three children, 11 grandchildren, and several great-grandchildren.

What is Baddie Winkle’s Instagram handle?

Baddie Winkle’s Instagram handle is @baddiewinkle.

What is Baddie Winkle’s fashion style like?

Baddie Winkle is known for her eclectic and colorful fashion style. She often wears bold prints, vibrant colors, and unique accessories.

What is Baddie Winkle’s advice to her followers?

Baddie Winkle often encourages her followers to embrace their individuality, be confident, and live life to the fullest. Her famous advice is “Steal your grandma’s style.”