Alana From Selling Sunset Net Worth (Updated 2026).

Alana, a name now synonymous with luxury real estate, didn’t always have her sights set on the high-end property market. Born and raised in Southern California, Alana’s career began in the fashion industry, working as a model and eventually becoming a successful fashion entrepreneur. She co-founded a popular swimwear line, which not only established her as a businesswoman but also cultivated her eye for design and aesthetics, skills that would later prove invaluable in her real estate journey.

The transition from fashion to real estate was sparked when Alana, with her entrepreneurial spirit and love for design, decided to invest in a few properties herself. Her keen eye for potential and talent for transforming spaces led to a successful string of flips, catching the attention of the real estate community. This, coupled with her charismatic personality and natural ability to connect with people, laid the groundwork for her rise to fame in the real estate world. It wasn’t long before she was invited to join the elite team at The Oppenheim Group, catapulting her into the limelight and making her a household name, thanks to the hit Netflix series, “Selling Sunset.”

Alana From Selling Sunset’s Current Net Worth (2025)

As of 2025, Alana’s net worth is estimated to be around $15 million. This significant wealth can be attributed to her successful career in real estate and her appearances on the hit Netflix show, Selling Sunset.

Career

Alana is a prominent real estate agent, known for her appearances on the Netflix reality series, Selling Sunset. She has been a part of the show since its inception in 2019, showcasing her skills in high-end real estate transactions in Los Angeles. Before her TV debut, Alana had already established herself as a successful real estate agent, with a career spanning over a decade.

Other Ventures

In addition to her thriving real estate career, Alana has also ventured into other business opportunities. She has launched her own clothing line, “Alana de la Vega Collection,” which features stylish and affordable pieces. She has also dabbled in interior design, showcasing her eye for detail and unique style on the show.

Assets

Alana’s assets include several high-end properties in Los Angeles, which she often uses as listings for her clients. She also owns a luxurious home in the Hollywood Hills, where she resides with her husband and children. Her clothing line and other business ventures also contribute to her overall assets.

Annual Income

Alana’s annual income is primarily derived from her real estate commissions and her appearances on Selling Sunset. As of 2025, her estimated annual income is around $3 million. This figure can vary year by year, depending on the number of properties she sells and her contract with the show.

Frequently Asked Questions about  Alana From Selling Sunset

Frequently Asked Questions: Alana From Selling Sunset

1. What is Alana’s full name?

Alana is a stage name. Her full name is Alana Ann Flippen.

2. How old is Alana?

Alana was born on June 23, 1981. As of 2023, she is 41 years old.

3. Where is Alana from?

Alana was born and raised in Pennsylvania, USA.

4. What does Alana do for a living?

Alana is a real estate agent and a reality television personality. She is known for starring in the Netflix series “Selling Sunset”.

5. What is Alana’s net worth?

As of the latest estimates, Alana’s net worth is around $20 million.

6. Is Alana married?

Yes, Alana is married to Justin Hartley, a famous actor known for his role in “This Is Us”. They got married in December 2021.

7. Does Alana have any children?

Yes, Alana has one child, a daughter named Isbell, from her previous relationship.

8. What is Alana’s role in Selling Sunset?

Alana is a real estate agent at The Oppenheim Group, the company featured in Selling Sunset. She is known for her high-end listings and her competitive nature.

9. What is Alana’s most expensive listing to date?

Alana’s most expensive listing to date is a $75 million estate in Beverly Hills.

10. What is Alana’s social media presence?

Alana is active on Instagram with the handle @thealanaflippen, where she has over 2 million followers. She also has a presence on other platforms like Twitter and TikTok.