Anastasia Beverly Hills Net Worth (Updated 2026).

Anastasia Beverly Hills, a name now synonymous with beauty and makeup excellence, had humble beginnings in the sunny state of California. The brand’s founder, Anastasia Soare, started her career as a beauty entrepreneur in the late 1990s, initially working as a makeup artist and eyebrow specialist. Born in Romania, Soare moved to the United States with a dream to make a mark in the beauty industry.

Her journey to fame began when she opened her first eyebrow studio in Beverly Hills, California, in 2002. Soare’s unique approach to eyebrow shaping, which she termed the “Golden Ratio” method, quickly gained popularity among celebrities and beauty enthusiasts alike. This method, based on mathematical proportions, revolutionized the way eyebrows were shaped and defined, creating a more balanced and harmonious look. The buzz around her studio led to numerous celebrity clients, further boosting her reputation and launching her into the limelight.

**Anastasia Beverly Hills’s Current Net Worth (2025)**

As of 2025, Anastasia Beverly Hills, the renowned cosmetics brand, has an estimated net worth of $3 billion. Founded by Anastasia Soare in 1997, the company has grown exponentially, becoming a global leader in beauty products.

**Career**

Anastasia Soare, the founder, began her career as an eyebrow specialist in Los Angeles. She developed the “golden ratio” method for eyebrow shaping, which gained popularity among celebrities. In 1997, she opened her first salon and later launched the Anastasia Beverly Hills brand, focusing on brow products. The company expanded its product range to include makeup and skincare, with its signature brow products remaining a bestseller.

**Other Ventures**

Anastasia Beverly Hills has expanded beyond its traditional retail and salon channels. The brand has collaborated with influencers and celebrities on product lines, such as the Amrezy and Norvina collections. It has also ventured into the digital space, offering online tutorials and masterclasses, further enhancing its brand presence and customer engagement.

**Assets**

The company’s assets include its flagship salon in Beverly Hills, numerous retail stores worldwide, and a significant online presence. Anastasia Beverly Hills’ product portfolio comprises over 500 skus, including brow products, makeup, and skincare, with key products like the Brow Wiz and Modern Renaissance eyeshadow palette contributing significantly to its revenue.

**Annual Income**

Anastasia Beverly Hills generates a substantial annual income. In 2024, the brand reported an estimated annual revenue of $500 million. The company’s success can be attributed to its innovative products, strong brand identity, and effective marketing strategies, particularly its influencer collaborations and digital outreach.

Frequently Asked Questions about  Anastasia Beverly Hills

Frequently Asked Questions: Anastasia Beverly Hills Net Worth

1. What is Anastasia Beverly Hills’ net worth?

Anastasia Beverly Hills’ net worth is estimated to be around $1.5 billion.

2. Who is the founder of Anastasia Beverly Hills?

The company was founded by Anastasia Soare, a Romanian-born entrepreneur.

3. When was Anastasia Beverly Hills established?

The company was established in 1990.

4. What does Anastasia Beverly Hills specialize in?

Anastasia Beverly Hills specializes in beauty products, with a focus on eyebrows and makeup.

5. Where is Anastasia Beverly Hills based?

The company is based in Los Angeles, California.

6. Is Anastasia Beverly Hills a cruelty-free brand?

Yes, Anastasia Beverly Hills does not test on animals and is certified by PETA as cruelty-free.

7. Does Anastasia Beverly Hills offer vegan products?

Yes, Anastasia Beverly Hills offers a range of vegan-friendly products.

8. What are some of Anastasia Beverly Hills’ most popular products?

Some of Anastasia Beverly Hills’ most popular products include the Brow Wiz, Dipbrow Pomade, and the Modern Renaissance Eyeshadow Palette.

9. Does Anastasia Beverly Hills have any retail stores?

Yes, Anastasia Beverly Hills has several retail stores across the United States.

10. How can I contact Anastasia Beverly Hills’ customer service?

You can contact Anastasia Beverly Hills’ customer service by phone at 1-800-259-0907, or via email at [[email protected]](mailto:[email protected]).