Bobby Hundreds, born Bobby Kim, started his career in the early 2000s, initially making a name for himself in the burgeoning streetwear scene of Los Angeles. A self-proclaimed “thrift store king,” Hundreds would scour local shops for vintage pieces, which he’d then customize and sell to his peers, marking the humble beginnings of what would become his iconic style.

His big break came in 2003 when he co-founded The Hundreds, a streetwear brand that quickly gained traction for its unique blend of skate, surf, and hip-hop influences. The brand’s bold graphics and provocative marketing strategies, often pushing the boundaries of what was considered acceptable in the industry, helped Bobby Hundreds and The Hundreds stand out in the crowded streetwear landscape.

Bobby Hundreds’ Current Net Worth (2025)

As of 2025, Bobby Hundreds’ net worth is estimated to be around $20 million. This figure takes into account his successful streetwear brand, The Hundreds, as well as his other ventures and investments.

Career

Bobby Hundreds, born Bobby Kim, is a renowned figure in the streetwear industry. He co-founded The Hundreds in 2003, a California-based streetwear brand that quickly gained popularity for its unique designs and cultural influence. The brand’s success has made Bobby Hundreds a significant player in the fashion industry.

Other Ventures

Beyond The Hundreds, Bobby Hundreds has ventured into other businesses. He has a stake in the sneaker reselling platform, GOAT, and has also invested in several other startups. Additionally, he hosts a podcast called “The Hundreds Podcast” where he discusses various topics, including fashion, culture, and entrepreneurship.

Assets

Bobby Hundreds’ assets include his majority stake in The Hundreds, valued at around $15 million. He also owns a significant collection of sneakers, which are estimated to be worth several hundred thousand dollars. His real estate portfolio includes several properties in California, with a combined value of approximately $5 million.

Annual Income

Bobby Hundreds’ annual income is primarily derived from The Hundreds. The brand generates millions in revenue each year, with Bobby Hundreds taking home a significant portion of that as profit. Additionally, his investments and other ventures contribute to his annual income. According to recent estimates, his annual income is around $3 million.

Frequently Asked Questions about  Bobby Hundreds

Frequently Asked Questions: Bobby Hundreds Net Worth

1. What is Bobby Hundreds’ net worth?

Bobby Hundreds’ net worth is estimated to be around $10 million.

2. How did Bobby Hundreds make his money?

Bobby Hundreds, whose real name is Robert Kim, made his fortune through his streetwear brand The Hundreds, which he co-founded in 2003. He also earns money from his work as a designer, entrepreneur, and author.

3. What is The Hundreds?

The Hundreds is a streetwear clothing brand founded by Bobby Hundreds and Ben Shenassafar in 2003. The brand is known for its graphic tees, hoodies, and other apparel that often feature pop culture references and social commentary.

4. How did The Hundreds start?

Bobby Hundreds and Ben Shenassafar started The Hundreds as a small t-shirt company in their apartment in Los Angeles. They initially sold their shirts out of a backpack at skate spots and local events before gaining traction and expanding their business.

5. What is Bobby Hundreds’ background?

Bobby Hundreds was born and raised in Los Angeles. He is of Korean descent and grew up skateboarding, which influenced his interest in streetwear and urban culture. He studied graphic design in college and later worked as a graphic designer before starting The Hundreds.

6. What is Bobby Hundreds’ role in The Hundreds?

Bobby Hundreds serves as the creative director and co-owner of The Hundreds. He is responsible for the brand’s design direction, marketing, and overall creative vision.

7. What other ventures has Bobby Hundreds been involved in?

In addition to The Hundreds, Bobby Hundreds has been involved in various other ventures, including co-founding the streetwear retailer Civilist in Germany, launching his own publishing imprint, and writing a book titled “This Is Not a T-Shirt: The Art of Branding.”

8. How much is The Hundreds worth?

The Hundreds brand is estimated to be worth around $50 million.

9. What is Bobby Hundreds’ salary?

Bobby Hundreds’ salary is not publicly disclosed. However, as the co-owner and creative director of The Hundreds, his income likely comes from a combination of his ownership stake in the company and his salary as an employee.

10. What is Bobby Hundreds’ Instagram handle?

Bobby Hundreds’ Instagram handle is @bobbyhundreds.