Zoe Sugg, widely known as Zoella, embarked on her career in the digital sphere in 2009, at the age of 15. She launched her beauty and lifestyle blog, “Zoella,” and began posting videos on YouTube, initially focusing on makeup tutorials and product reviews. Her engaging content and relatable personality quickly garnered attention, marking the beginning of her journey to fame.

Zoe Sugg’s Current Net Worth (2025)

As of 2025, Zoe Sugg’s net worth is estimated to be around $10 million. This figure takes into account her earnings from her YouTube channel, her clothing line, and her various brand partnerships.

Career

Zoe Sugg, also known as Zoella, began her career in 2009 as a fashion and beauty blogger. She later expanded into vlogging on YouTube, where she has amassed over 12 million subscribers. Sugg has written several books, including the bestselling “Girl Online” series. She has also ventured into the beauty industry, launching her own line of cosmetics, Zoella Beauty.

Other Ventures

In addition to her online presence, Sugg has collaborated with numerous brands, including Superdrug, Marks & Spencer, and Amazon. She has also designed a range of homeware products for WHSmith. In 2018, Sugg launched her own clothing line, ZOE, which is available exclusively at the online retailer ASOS.

Assets

Sugg’s assets include her luxury home in Brighton, which she purchased in 2016 for around £1 million. She also owns a fleet of high-end cars, including a Range Rover and a Mercedes-Benz. Sugg’s wardrobe is filled with designer clothes and accessories, many of which she has received as gifts from brands she has collaborated with.

Annual Income

Zoe Sugg’s annual income is primarily derived from her YouTube channel, which generates millions of views each year. According to Forbes, in 2019, Sugg’s YouTube channel earned her an estimated $5 million. Additionally, her clothing line, ZOE, and her brand partnerships contribute significantly to her annual income. However, the exact figures are not publicly disclosed.

Frequently Asked Questions about  Zoe Sugg

Frequently Asked Questions: Zoe Sugg Net Worth

1. What is Zoe Sugg’s net worth?

Zoe Sugg’s net worth is estimated to be around $10 million.

2. How did Zoe Sugg make her money?

Zoe Sugg, also known as Zoella, made her fortune through her popular YouTube channels, blog, book deals, and various brand partnerships. She started her career as a beauty and lifestyle blogger, which later expanded into her YouTube channels and other ventures.

3. What are Zoe Sugg’s YouTube channels about?

Zoe Sugg has two main YouTube channels. Her primary channel, Zoella, focuses on beauty, fashion, lifestyle, and vlogs. Her second channel, MoreZoella, is dedicated to gaming and challenge videos. She also has a joint channel with her brother, Joe Sugg, called SuggLife.

4. What books has Zoe Sugg written?

Zoe Sugg has written several books. Her first book, “Girl Online,” was published in 2014, followed by “Girl Online: On the Road” in 2015. She also has a series of non-fiction books, including “Crafting Happiness” and “Crafting Happiness: A Journal.”

5. What brands has Zoe Sugg collaborated with?

Zoe Sugg has collaborated with numerous brands throughout her career. Some of her notable partnerships include Superdrug, Marks & Spencer, and Estée Lauder. She has also launched her own product lines, such as her Zoella Beauty range and her clothing line with Primark.

6. Does Zoe Sugg have any siblings?

Yes, Zoe Sugg has one younger brother named Joe Sugg, who is also a popular YouTuber and vlogger.

7. Where is Zoe Sugg from?

Zoe Sugg is from Brighton, East Sussex, England.

8. What is Zoe Sugg’s relationship status?

Zoe Sugg is currently in a relationship with her long-term boyfriend, Alfie Deyes, who is also a popular YouTuber.

9. Does Zoe Sugg have any tattoos?

Yes, Zoe Sugg has several tattoos. She has a semicolon tattoo on her wrist, which is a symbol for mental health awareness, and she also has a tattoo of a pineapple on her foot.

10. What is Zoe Sugg’s height?

Zoe Sugg is 5 feet 5 inches (165 cm) tall.