Cooper Hefner, son of the iconic Hugh Hefner, began his career in the family business, Playboy Enterprises, in 2009. He started as an intern, working his way up through various departments to gain a comprehensive understanding of the company’s operations. In 2014, he was appointed as the Chief Creative Officer, a role that allowed him to bring his unique vision and modern sensibilities to the brand.

Hefner’s fame began to rise in 2016 when he took over as the Chief Executive Officer of Playboy Enterprises following his father’s step back from the company. Under his leadership, Hefner spearheaded a significant rebranding effort, shifting the magazine’s focus from nudity to lifestyle and culture. This bold move garnered substantial media attention, catapulting Hefner into the public eye.

Cooper Hefner’s Current Net Worth

As of 2025, Cooper Hefner’s current net worth is estimated to be around $50 million, according to Forbes. This figure is based on the latest available information and may not reflect real-time changes in his financial status.

Cooper Hefner’s Career

Cooper Hefner, son of the late Hugh Hefner, is a prominent figure in the business world. He began his career in the family business, serving as Chief Creative Officer of Playboy Enterprises from 2016 to 2019. In this role, he oversaw the rebranding of the iconic Playboy magazine and the launch of several new ventures, including a television channel and a line of branded products. In 2019, he stepped down from his role at Playboy to pursue other opportunities.

Other Ventures

After leaving Playboy, Cooper Hefner founded a cannabis company called Hopper. The company, named after his father’s private jet, aims to produce high-quality cannabis products and promote cannabis education. He also serves on the board of directors for various other companies, including the cannabis technology platform, Leafly.

Assets

Cooper Hefner’s assets include a stake in the Playboy brand, which he inherited from his father. He also owns a significant collection of vintage cars, including a 1958 Porsche 356 Speedster and a 1963 Corvette Sting Ray. Additionally, he owns several properties, including a home in the Hollywood Hills and a penthouse in Chicago.

Annual Income

Cooper Hefner’s annual income is not publicly disclosed. However, as a successful businessman and entrepreneur, it’s safe to assume that his annual income is substantial. His income likely comes from his stake in the Playboy brand, his work with Hopper, and his other business ventures. His exact annual income may vary year to year based on the performance of these ventures.

Frequently Asked Questions about  Cooper Hefner

Frequently Asked Questions: Cooper Hefner Net Worth

1. What is Cooper Hefner’s net worth?

Cooper Hefner’s net worth is estimated to be around $40 million.

2. How did Cooper Hefner make his money?

Cooper Hefner is the son of Hugh Hefner, the founder of Playboy Enterprises. He has made his money through his involvement in the family business, as well as his own entrepreneurial ventures.

3. What is Cooper Hefner’s role in Playboy Enterprises?

Cooper Hefner served as the Chief Creative Officer of Playboy Enterprises from 2016 to 2019. He has been involved in the rebranding and modernization of the company.

4. What is Cooper Hefner’s relationship with his father Hugh Hefner?

Cooper Hefner is the eldest son of Hugh Hefner. He has spoken publicly about his relationship with his father, describing it as complex but loving.

5. What is Cooper Hefner’s political stance?

Cooper Hefner has been vocal about his political views, identifying as a libertarian. He has also been an advocate for free speech and sexual freedom.

6. What is Cooper Hefner’s educational background?

Cooper Hefner graduated from the University of Colorado Boulder with a degree in film studies.

7. What are some of Cooper Hefner’s business ventures outside of Playboy?

Cooper Hefner has invested in several startups and has also launched his own production company, Hopeless Romantic Productions.

8. Is Cooper Hefner married? Does he have any children?

Yes, Cooper Hefner is married to Scarlett Byrne. They have one child together.

9. What is Cooper Hefner’s age?

Cooper Hefner was born on September 4, 1990, making him 31 years old.

10. What is Cooper Hefner’s height?

Cooper Hefner is 6 feet 2 inches tall.