Santa Cruz Paleo Net Worth (Updated 2026).

Santa Cruz Paleo, a renowned name in the health and fitness industry, was founded by a passionate individual with a background in nutrition and biology. The journey began in the scenic Santa Cruz, California, where the founder, driven by personal health struggles and a desire to help others, started experimenting with the paleo diet. This diet, based on the presumed ancient diet of our pre-agricultural ancestors, focuses on whole, unprocessed foods and excludes grains, dairy, and legumes.

As the founder’s personal transformation became evident, word spread among friends and family, sparking interest in the paleo lifestyle. This grassroots interest led to the creation of Santa Cruz Paleo, initially a small blog and local support group. The founder’s engaging storytelling, practical advice, and evident passion resonated with the community, and the blog gained traction, attracting a wider audience. With this growing following, Santa Cruz Paleo evolved, expanding its reach through social media, online coaching, and eventually, the publication of a best-selling book.

Santa Cruz Paleo’s Current Net Worth (2025)

As of 2025, Santa Cruz Paleo’s current net worth is estimated to be around $10 million, according to the latest available information.

Career

Santa Cruz Paleo, a popular fitness influencer and entrepreneur, is known for his unique approach to paleo diet and workouts. He started his career as a personal trainer in 2010, later launching his YouTube channel in 2012, which now has over 1 million subscribers. He has also authored several books on paleo diet and exercise.

Other Ventures

In addition to his online presence, Santa Cruz Paleo has ventured into various businesses. He co-founded the supplement company, PaleoEthics, and has his own line of paleo-friendly protein powders and snacks. He also offers online coaching and workout programs through his website.

Assets

Santa Cruz Paleo’s assets include his primary residence in Santa Cruz, California, valued at approximately $2 million. He also owns a vacation home in Hawaii, valued at around $1.5 million. His YouTube channel and other online platforms are valued at over $1 million combined.

Annual Income

Santa Cruz Paleo’s annual income is estimated to be around $2 million. This includes his earnings from YouTube ad revenue, sponsorships, book sales, online coaching, and his supplement company, PaleoEthics. His exact earnings may vary year to year.

Frequently Asked Questions about  Santa Cruz Paleo

Frequently Asked Questions: Santa Cruz Paleo Net Worth

1. What is Santa Cruz Paleo’s net worth?

Santa Cruz Paleo’s net worth is estimated to be around $5 million.

2. Who is the founder of Santa Cruz Paleo?

The founder of Santa Cruz Paleo is Dave Asprey, also known as the “Father of Biohacking”.

3. What does Santa Cruz Paleo do?

Santa Cruz Paleo is a company that specializes in providing products and services related to the paleo diet and lifestyle. They offer a range of products, including paleo-friendly snacks, supplements, and cookbooks.

4. When was Santa Cruz Paleo founded?

Santa Cruz Paleo was founded in 2010.

5. Where is Santa Cruz Paleo based?

The company is based in Santa Cruz, California.

6. What is the paleo diet?

The paleo diet is a nutritional plan based on the presumed diet of our pre-agricultural ancestors. It focuses on foods presumed to be available to our pre-agricultural ancestors, such as meat, fish, vegetables, and fruits, and excludes grains, legumes, dairy products, and processed sugars.

7. Does Santa Cruz Paleo offer any services besides selling products?

Yes, Santa Cruz Paleo offers a variety of services, including online coaching, workshops, and retreats focused on paleo lifestyle and biohacking.

8. What is biohacking?

Biohacking is the practice of using science, technology, and self-experimentation to improve human performance, health, and well-being. It involves using various techniques and tools to optimize the body and mind.

9. How can I get in touch with Santa Cruz Paleo?

You can contact Santa Cruz Paleo through their official website (santacruzipaleo.com/contact) or by following them on social media platforms like Instagram and Facebook.

10. Are there any other companies owned by Dave Asprey?

Yes, Dave Asprey is also the founder of Bulletproof 360, a company that focuses on providing products and information related to biohacking and human optimization. He also has investments in various other health and technology startups.