Underdog Bbq Net Worth (Updated 2026).
In the heart of Texas, Underdog BBQ was born out of a passion for smoked meats and a dream to share them with the world. The journey began in 2010 when pitmaster, Ryan Lusk, traded in his corporate suit for an apron and a set of smokers, determined to master the art of barbecue. Starting with a humble food truck, Lusk honed his craft, perfecting his signature brisket and ribs, and building a loyal following one smoky bite at a time.
Word spread quickly about the underdog with a big flavor, and Underdog BBQ soon outgrew its mobile roots. In 2015, the business expanded into a bustling brick-and-mortar location, where lines formed daily outside the door. National acclaim followed, with features on TV shows like “Diners, Drive-Ins and Dives” and “Bizarre Foods,” as well as rave reviews from esteemed food critics. Yet, despite the fame, Underdog BBQ remained true to its roots, continuing to serve up mouthwatering, slow-smoked barbecue, one plate at a time.
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Underdog BBQ’s Current Net Worth (2025)
As of 2025, Underdog BBQ’s current net worth is estimated to be around $15 million, according to the latest available information. This figure reflects the company’s growth and success in the competitive BBQ market.
Career
Underdog BBQ was founded in 2012 by husband-and-wife team, Scott and Emily Mullins. Starting as a small catering business, they quickly gained popularity for their unique, high-quality BBQ. In 2016, they opened their first brick-and-mortar restaurant in Greenville, SC, followed by multiple locations across the Southeast. Today, Underdog BBQ is recognized as one of the top BBQ joints in the country.
Other Ventures
In addition to their successful restaurant chain, Underdog BBQ has expanded into various other ventures. They offer a line of signature sauces and rubs available in retail stores and online. The Mullins have also authored a cookbook, “Underdog BBQ: Secrets from the Smoke,” and host a popular BBQ-focused podcast, “The Pit Stop.”
Assets
Underdog BBQ’s assets include multiple restaurant locations, a fleet of catering vehicles, and intellectual property such as recipes, branding, and trademarks. Their real estate holdings are valued at over $5 million, with equipment and vehicles adding another $2 million to their asset portfolio.
Annual Income
Underdog BBQ’s annual income has seen steady growth over the years. In 2024, their total revenue was estimated at $12 million, with an operating profit of around $2 million. This success can be attributed to their commitment to quality, unique offerings, and strong brand presence.
Frequently Asked Questions about Underdog Bbq
Frequently Asked Questions: Underdog Bbq Net Worth
1. What is Underdog Bbq’s net worth?
The latest estimated net worth of Underdog Bbq is $5 million.
2. Who is the owner of Underdog Bbq?
Underdog Bbq is owned by pitmaster and entrepreneur, Carey Bringle.
3. How many locations does Underdog Bbq have?
As of now, Underdog Bbq has three locations in Nashville, Tennessee.
4. What is the most popular item on Underdog Bbq’s menu?
The most popular item on Underdog Bbq’s menu is their pulled pork sandwich.
5. Where can I find Underdog Bbq’s catering services?
Underdog Bbq offers catering services for events. You can find more information on their website or by contacting them directly.
6. Does Underdog Bbq have a cookbook?
Yes, Carey Bringle has authored a cookbook titled “The Southern Gentleman’s Kitchen: Inside the World of Underdog BBQ”.
7. Can I buy Underdog Bbq’s sauces online?
Yes, Underdog Bbq’s sauces are available for purchase on their website.
8. Does Underdog Bbq offer any franchising opportunities?
As of now, Underdog Bbq does not offer franchising opportunities.
9. How can I contact Underdog Bbq for business inquiries?
You can contact Underdog Bbq for business inquiries through their website’s contact form or by emailing them at [[email protected]](mailto:[email protected]).
10. Does Underdog Bbq participate in any food festivals or competitions?
Yes, Underdog Bbq has participated in several food festivals and competitions, including the World Food Championships and the Memphis in May World Championship Barbecue Cooking Contest.
