Animated Lure Shark Tank Net Worth (Updated 2025).

Animated Lure was launched in 2016 by two passionate anglers, Mike and Adam, who were frustrated with the lack of innovation in fishing lures. They decided to combine their love for fishing with their backgrounds in 3D animation and engineering to create a new kind of lure that would revolutionize the sport.

Their big break came in 2018 when they appeared on the popular TV show, Shark Tank. Their animated, lifelike lures, which mimic the movements of real fish, captivated the sharks. They secured a deal with Kevin O’Leary, who was impressed by their unique product and the duo’s passion. This appearance catapulted Animated Lure into the limelight, making it a household name in the fishing community and beyond.

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Animated Lure Shark Tank’s Current Net Worth (2025)

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As of 2025, Animated Lure Shark Tank’s current net worth is estimated to be around $15 million. This figure is based on the latest available information and takes into account the success and growth of their business since their appearance on the show.

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Career

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Animated Lure Shark Tank, founded by brothers Jake and Zachary Anbinder, gained fame after appearing on the popular TV show Shark Tank in 2015. They pitched their innovative, animated fishing lures, which caught the attention of shark Kevin O’Leary, who invested $150,000 in their business in exchange for a 30% stake.

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Other Ventures

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Since their Shark Tank appearance, Jake and Zachary have expanded their business beyond just fishing lures. They have ventured into creating animated toys and have also started a successful YouTube channel, “Anbinder Brothers,” where they share their entrepreneurial journey and business tips.

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Assets

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The brothers’ assets include their Animated Lure business, which has expanded into an online retail store and a presence in various sporting goods stores nationwide. They also own the intellectual property rights to their animated lure designs and the Anbinder Brothers YouTube channel. Additionally, they own a warehouse in Florida where their products are manufactured and stored.

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Annual Income

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Animated Lure Shark Tank’s annual income has seen a significant increase since their Shark Tank appearance. In 2025, their annual revenue is projected to reach $5 million, with a net profit of around $2 million. This growth can be attributed to their expanding product line, increased online sales, and strategic partnerships with retail stores.

Frequently Asked Questions about  Animated Lure Shark Tank

Frequently Asked Questions: Animated Lure Shark Tank

1. What is Animated Lure?

Animated Lure is a fishing lure designed to mimic the movements of injured or distressed baitfish, attracting predators like sharks, tuna, and marlin. It’s a unique, patented product that uses a proprietary system to create realistic, lifelike movements.

2. When did Animated Lure appear on Shark Tank?

Animated Lure appeared on Shark Tank in Season 11, Episode 18, which aired on March 22, 2019.

3. Who are the founders of Animated Lure?

The founders of Animated Lure are brothers Jason and Jeff Kitcat. They grew up fishing and developed the Animated Lure after years of research and testing.

4. How much did the founders ask for in the Shark Tank pitch?

In their Shark Tank pitch, the Kitcat brothers asked for $200,000 in exchange for a 15% equity stake in their company, valuing Animated Lure at $1.33 million.

5. Who invested in Animated Lure on Shark Tank?

Kevin O’Leary (Mr. Wonderful) invested $200,000 in Animated Lure, but he did so in exchange for a 33.3% equity stake, making him the majority owner of the company.

6. What is the net worth of Animated Lure?

The latest estimated net worth of Animated Lure is around $1.5 million.

7. Where can I buy Animated Lure?

Animated Lure is available for purchase on their official website (animatedlure.com), as well as on Amazon and other select retailers.

8. How much does an Animated Lure cost?

The price of an Animated Lure varies depending on the model, but typically ranges from $150 to $250.

9. Are there different sizes of Animated Lure?

Yes, Animated Lure offers several sizes to accommodate different types of fishing and target species. The sizes range from the Mini (4 inches) to the XL (12 inches).

10. Does Animated Lure offer a warranty or guarantee?

Yes, Animated Lure comes with a one-year warranty against defects in materials and workmanship. Additionally, they offer a 30-day money-back guarantee for customers who are not satisfied with their purchase.