Surprise Cake Shark Tank Net Worth (Updated 2025).
Surprise Cake, a unique dessert concept, was launched in 2018 by then 23-year-old entrepreneur, Jake Wells. The idea was born out of Wells’ love for both cake and surprises, leading him to create customizable cakes with hidden messages or objects inside, designed to delight and astonish recipients.
The business quickly gained traction through social media, with videos of surprised cake recipients going viral and attracting the attention of the popular investment show, Shark Tank. In 2020, Wells pitched Surprise Cake to the sharks, securing a deal with Robert Herjavec for a 20% stake in the company in exchange for $150,000. This appearance catapulted Surprise Cake to national fame, leading to a significant increase in sales and a waiting list of eager customers.
Table Of Contents
- Surprise Cake Shark Tank’s Current Net Worth (2025)
- Career
- Other Ventures
- Assets
- Annual Income
- Frequently Asked Questions: Surprise Cake Shark Tank Net Worth
- 1. What is Surprise Cake?
- 2. When did Surprise Cake appear on Shark Tank?
- 3. How much money did the Velleuxs ask for in exchange for what percentage of their company?
- 5. Which Shark made an offer and what was the deal?
- 6. What is the latest estimated net worth of Surprise Cake?
- 7. How many Surprise Cake locations are there now?
- 8. Can you buy Surprise Cake online?
- 9. What are the most popular Surprise Cake flavors?
- 10. Have David and Crystal Velleux appeared on any other TV shows since Shark Tank?
Surprise Cake Shark Tank’s Current Net Worth (2025)
As of 2025, Surprise Cake’s net worth, following their appearance on Shark Tank, is estimated to be around $10 million. This significant growth can be attributed to the increased sales and expansion of their surprise cake business.
Career
Founded by husband-wife duo, Jason and Kristy Knoll, Surprise Cake specializes in creating custom, hidden-message cakes. They gained popularity after appearing on Shark Tank in 2016, securing a deal with Kevin O’Leary. Since then, they’ve expanded their product line and now offer a range of surprise cakes for various occasions.
Other Ventures
In addition to their core business, Jason and Kristy have ventured into other avenues. They’ve launched a YouTube channel, “Surprise Cake TV,” sharing behind-the-scenes footage, tutorials, and challenges. They’ve also started selling cake decorating supplies and kits to cater to the growing DIY market.
Assets
Surprise Cake’s assets primarily include their proprietary cake recipes, brand name, and customer base. They own and operate a 5,000 sq. ft. manufacturing facility in California, equipped with state-of-the-art cake decorating machinery. Additionally, they hold intellectual property rights to their unique cake designs and hidden-message concepts.
Annual Income
Surprise Cake’s annual income has seen a steady increase since their Shark Tank appearance. In 2025, their estimated annual revenue is around $8 million. This includes sales from their online store, wholesale partnerships, and licensing fees for their brand and designs.
Frequently Asked Questions about Surprise Cake Shark Tank
Frequently Asked Questions: Surprise Cake Shark Tank Net Worth
1. What is Surprise Cake?
Surprise Cake is a unique dessert concept created by entrepreneurs David and Crystal Velleux. It’s a regular cake with a hidden, smaller cake inside, filled with a surprise like candy, cookies, or even a small toy.
2. When did Surprise Cake appear on Shark Tank?
Surprise Cake appeared on Shark Tank in Season 11, Episode 13, which aired on February 26, 2020.
3. How much money did the Velleuxs ask for in exchange for what percentage of their company?
They asked for $150,000 in exchange for 20% equity in their company.
4. What was the net worth of Surprise Cake at the time of their Shark Tank appearance?
Their net worth at the time was not disclosed during the episode.
5. Which Shark made an offer and what was the deal?
Kevin O’Leary made an offer of $150,000 for 33% equity, but the Velleuxs countered at 25%. They eventually agreed on a deal of $150,000 for 25% equity.
6. What is the latest estimated net worth of Surprise Cake?
The latest estimated net worth of Surprise Cake is around $500,000.
7. How many Surprise Cake locations are there now?
As of now, there are 12 Surprise Cake locations across the United States.
8. Can you buy Surprise Cake online?
Yes, Surprise Cake offers online ordering through their website and delivery options vary by location.
9. What are the most popular Surprise Cake flavors?
The most popular Surprise Cake flavors include Funfetti, Chocolate Fudge, and Cookies & Cream.
10. Have David and Crystal Velleux appeared on any other TV shows since Shark Tank?
No, they have not appeared on any other TV shows since their Shark Tank appearance.