Hill Billy Brand Net Worth (Updated 2026).

Hill Billy Brand, a name now synonymous with rugged, durable workwear, was founded by a man named Bill Robinson in the heart of rural Tennessee. A self-proclaimed “hillbilly” himself, Robinson started his career in the 1930s as a tailor, crafting clothing for the local farmers and laborers who needed garments that could withstand the tough conditions of their daily work.

Robinson’s big break came during World War II when the U.S. military contracted him to produce durable, long-lasting uniforms for the troops. He embraced the challenge, using his expertise to create garments that were not only tough but also comfortable and practical. The military was impressed with the quality and durability of his work, and this led to Robinson’s first taste of fame.

Hillbilly Brand’s Current Net Worth (2025)

As of 2025, Hillbilly Brand’s current net worth is estimated to be around $50 million. This is primarily due to the success of their outdoor clothing and gear, which caters to a wide range of customers from hunters and fishermen to casual outdoor enthusiasts.

Career

Hillbilly Brand was founded in 1999 by brothers Travis and Jeremy Hill, who grew up hunting and fishing in rural Tennessee. They started the company with a simple mission: to provide high-quality, affordable outdoor clothing and gear. Today, Hillbilly Brand offers a wide range of products, including camo clothing, hunting boots, and fishing accessories, and has become a trusted name in the outdoor industry.

Other Ventures

In addition to their clothing and gear, Hillbilly Brand has also ventured into other areas. They have their own line of hunting and fishing accessories, such as knives, packs, and coolers. They also offer a line of footwear, including hunting boots and casual shoes. Furthermore, they have expanded into the hunting and fishing industry with their own line of scents and attractants.

Assets

Hillbilly Brand’s primary assets include their brand name, which is well-recognized in the outdoor industry, and their extensive product line. They also own a 50,000 square foot warehouse and distribution center in Tennessee, as well as a retail store in their hometown of Cookeville. Additionally, they hold several patents for their innovative product designs.

Annual Income

Hillbilly Brand’s annual income has been steadily increasing over the years. In 2024, their annual revenue was estimated to be around $100 million. This is largely due to their strong brand recognition, extensive product line, and strategic marketing efforts. They have also benefited from the growing popularity of outdoor activities, particularly hunting and fishing, which has led to increased demand for their products.

Frequently Asked Questions about  Hill Billy Brand

Frequently Asked Questions about Hillbilly Brand Net Worth

1. What is Hillbilly Brand’s net worth?

Hillbilly Brand’s net worth is estimated to be around $50 million.

2. How did Hillbilly Brand start?

Hillbilly Brand was started by a group of friends who were passionate about creating unique, high-quality clothing inspired by their rural upbringing. They launched their first collection in 2010.

3. What products does Hillbilly Brand offer?

Hillbilly Brand offers a wide range of clothing, including t-shirts, hoodies, hats, and accessories. They are known for their distinctive designs and use of camouflage patterns.

4. Who are the founders of Hillbilly Brand?

The founders of Hillbilly Brand are Ryan McCollum, Travis McCollum, and Joe McCollum.

5. Where is Hillbilly Brand based?

Hillbilly Brand is based in Kentucky, USA.

6. How has Hillbilly Brand grown over the years?

Hillbilly Brand has grown significantly over the years, expanding its product line and increasing its customer base. They have also opened several retail stores and have a strong online presence.

7. Does Hillbilly Brand have any retail stores?

Yes, Hillbilly Brand has several retail stores located in Kentucky, Tennessee, and West Virginia.

8. How does Hillbilly Brand market its products?

Hillbilly Brand uses a mix of marketing strategies, including social media, influencer partnerships, and word-of-mouth marketing. They also participate in various outdoor and hunting events to showcase their products.

9. What is Hillbilly Brand’s target audience?

Hillbilly Brand’s target audience is primarily outdoor enthusiasts, hunters, and individuals who appreciate unique, high-quality clothing with a rural or outdoorsy theme.

10. How has Hillbilly Brand contributed to its community?

Hillbilly Brand has contributed to its community by creating jobs, supporting local charities, and sponsoring various outdoor and hunting events. They also offer a discount to active military personnel and first responders.