Aurora James Net Worth (Updated 2026).

Aurora James, a name now synonymous with sustainable fashion, didn’t always stride the runways and grace the covers of Vogue. Her journey began humbly in her grandmother’s basement in Toronto, where she started designing jewelry at just 16 years old. Driven by a passion for unique, handcrafted pieces, Aurora taught herself the art of jewelry making, using her grandmother’s old tools and materials she sourced from local craft stores.

It wasn’t until she moved to New York City to study at Parsons School of Design that Aurora’s talent began to gain recognition. She launched her first collection, Brother Vellies, in 2013, showcasing her signature use of traditional African materials and techniques. The brand quickly caught the eye of influential figures in the fashion industry, including Anna Wintour, who featured Aurora in her “New Guard” list of rising stars. This exposure catapulted Aurora James into the limelight, but it was her commitment to ethical and sustainable practices that truly set her apart and solidified her status as a force to be reckoned with in the world of fashion.

Aurora James’s Current Net Worth (2025)

Aurora James, the innovative fashion designer and entrepreneur, has an estimated net worth of $20 million as of 2025. This significant figure is a testament to her successful career and business acumen.

Career

Aurora James is the founder and creative director of Brother Vellies, a luxury fashion brand known for its unique, handcrafted shoes and accessories. She launched the brand in 2013, and it has since gained international recognition for its commitment to sustainability and fair labor practices. James’ designs have been worn by celebrities such as Beyoncé, Zendaya, and Solange Knowles, further cementing her status in the fashion industry.

Other Ventures

In addition to Brother Vellies, Aurora James has ventured into other projects. She co-founded the Fifteen Percent Pledge, an initiative encouraging retailers to commit 15% of their shelf space to Black-owned businesses. She also serves as a judge on the popular fashion competition show, “Making the Cut,” alongside Heidi Klum and Tim Gunn.

Assets

Aurora James’ assets include her primary residence in New York City, valued at around $2 million, and her Brother Vellies brand, which is estimated to be worth $15 million. She also owns a significant stake in the Fifteen Percent Pledge, although the exact value of her share is not publicly disclosed.

Annual Income

As of 2025, Aurora James’ annual income is estimated to be around $3 million. This figure is derived from the success of Brother Vellies, her judging role on “Making the Cut,” and her other business ventures. Her income also benefits from the growing popularity of the Fifteen Percent Pledge, which has gained significant traction in the retail industry.

Frequently Asked Questions about  Aurora James

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Frequently Asked Questions about Aurora James

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1. What is Aurora James’ net worth?

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As of the latest estimates, Aurora James’ net worth is approximately $5 million.

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2. When was Aurora James born?

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Aurora James was born on August 1, 1989.

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3. Where is Aurora James from?

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Aurora James is from Toronto, Canada.

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4. What is Aurora James known for?

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Aurora James is known for founding the fashion brand Brother Vellies, which focuses on sustainable and ethical fashion. She is also a prominent figure in the fashion industry, known for her unique designs and commitment to social and environmental causes.

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5. What is Brother Vellies?

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Brother Vellies is a fashion brand founded by Aurora James in 2013. The brand is known for its unique, sustainable, and ethical approach to fashion, focusing on traditional African footwear and accessories.

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6. Who are some celebrities that have worn Brother Vellies?

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Celebrities such as Beyoncé, Meghan Markle, and Lupita Nyong’o have been seen wearing Brother Vellies.

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7. What is the 15% pledge?

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The 15% Pledge is an initiative founded by Aurora James in 2020, calling on major retailers to commit to dedicating 15% of their shelf space to Black-owned businesses. The initiative aims to address the systemic racism in the fashion industry and promote economic empowerment for Black communities.

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8. Has Aurora James won any awards?

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Yes, Aurora James has been recognized for her work. She was named to the Forbes 30 Under 30 list in 2018 and was a finalist for the LVMH Prize in 2015.

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9. What is Aurora James’ education background?

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Aurora James studied at the Rhode Island School of Design, where she earned a BFA in Apparel Design.

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10. How can I contact Aurora James?

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While Aurora James’ personal contact information is not publicly available, you can reach out to Brother Vellies through their official website or social media platforms for business inquiries.