Hardcore Pawn Net Worth (Updated 2026).

Hardcore Pawn, a reality television show, first aired in 2010, introducing the world to the unique and often chaotic environment of American Jewelry and Loan, a family-owned pawn shop in Detroit, Michigan. The show was created by the Gold family, who had been running the pawn shop for over 30 years, and was produced by RIVR Media. It was an instant hit, drawing in viewers with its high-stakes deals, eccentric customers, and the often heated dynamics between the Gold family members.

The show’s format revolved around the daily operations of the pawn shop, where customers would bring in items to pawn or sell, ranging from jewelry and electronics to cars and even exotic pets. The Gold family, consisting of Les, his wife Lili, their son Seth, and daughter Ashley, would evaluate the items and negotiate prices with the customers. The family’s distinct personalities and their sometimes contentious relationships added a layer of drama to the proceedings, making the show both entertaining and engaging.

Hardcore Pawn’s Current Net Worth (2025)

As of 2025, the latest available information estimates Hardcore Pawn’s net worth to be approximately $15 million. This figure is a reflection of the business’s success and growth over the years.

Career

Hardcore Pawn, a reality TV show, aired on TruTV from 2010 to 2015. The show followed the daily operations of American Jewelry and Loan, a pawn shop in Detroit, Michigan. The show’s popularity brought significant attention to the business and its owners, Les and Seth Gold.

Other Ventures

Beyond the pawn shop and the reality TV show, Les and Seth Gold have ventured into other businesses. They have launched a line of merchandise, including t-shirts and hats, under the Hardcore Pawn brand. Additionally, they have invested in real estate, further diversifying their business portfolio.

Assets

The primary asset of Hardcore Pawn is American Jewelry and Loan, the pawn shop. The business owns the building where the shop is located, which is valued at around $500,000. The shop’s inventory, including pawned items and merchandise, is worth an estimated $2 million. The Golds also own several vehicles used for business operations, valued at approximately $100,000 in total.

Annual Income

While the exact figures are not publicly disclosed, it’s estimated that Hardcore Pawn generates an annual income of around $2 million from the pawn shop’s operations. The reality TV show also contributed significantly to their income during its run, although the exact figures are not known. The merchandise line and real estate investments also generate additional revenue streams.

Frequently Asked Questions about  Hardcore Pawn

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Frequently Asked Questions: Hardcore Pawn Net Worth

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1. What is the net worth of Hardcore Pawn?

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The latest estimated net worth of Hardcore Pawn is $10 million.

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2. Who are the owners of Hardcore Pawn?

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The Gold family owns Hardcore Pawn. Leslie “Les” Gold, his son Seth Gold, and daughter Ashley Gold are the main cast members of the reality TV show.

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3. How did Hardcore Pawn start?

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Hardcore Pawn started as a small pawn shop in Detroit, Michigan, in 1978. It was founded by Les Gold and his wife, Lila Gold.

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4. When did Hardcore Pawn start airing on TV?

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The reality TV show Hardcore Pawn first aired on TruTV in August 2010.

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5. How many seasons of Hardcore Pawn are there?

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Hardcore Pawn aired for 14 seasons, with the final episode airing in 2015.

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6. What is the largest item ever pawned on Hardcore Pawn?

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The largest item ever pawned on Hardcore Pawn was a 1972 Chevy Blazer, valued at $25,000.

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7. What is the most expensive item ever pawned on Hardcore Pawn?

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The most expensive item ever pawned on Hardcore Pawn was a 1966 Ford Mustang valued at $50,000.

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8. Why was Hardcore Pawn cancelled?

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Hardcore Pawn was cancelled due to a decline in viewership and the decision to focus on other programming by TruTV.

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9. What happened to the Gold family after Hardcore Pawn ended?

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After Hardcore Pawn ended, Les, Seth, and Ashley Gold continued to run their pawn shop in Detroit. Les also wrote a book called “For What It’s Worth: Business Wisdom from a Pawnbroker.”

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10. Is Hardcore Pawn available to stream online?

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Yes, Hardcore Pawn is available to stream on various platforms such as Hulu, Amazon Prime Video, and iTunes.