Gloss Up Net Worth (Updated 2026).

Written ByEmma C Hours Published on

Gloss Up, a revolutionary hair care brand, was founded in 2017 by beauty enthusiast and entrepreneur, Rachel Zoe. With a background in fashion and a passion for hair care, Zoe identified a gap in the market for high-quality, affordable hair glosses that could be used at home. She began experimenting with formulations in her kitchen, determined to create a product that would provide professional salon results without the hefty price tag or appointment necessity.

Zoe launched Gloss Up with a single product, the now-famous Gloss Up Hair Gloss, which quickly gained traction among beauty influencers and consumers alike. The product’s ease of use, impressive results, and affordable price point resonated with customers, leading to a surge in popularity. Within a year of its launch, Gloss Up had amassed a dedicated following and was featured in numerous beauty publications, catapulting the brand into the limelight.

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Gloss Up’s Current Net Worth (2025)

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As of 2025, Gloss Up’s current net worth is estimated to be around $500 million. This figure reflects the company’s significant growth and success in the beauty and tech industries.

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Career

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Gloss Up was founded in 2015 by CEO and co-founder, Rachel Zeff. Starting as a small beauty blog, it evolved into a tech company, launching its AR-powered beauty app in 2018. Today, Gloss Up employs over 200 people and has offices in New York and San Francisco.

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Other Ventures

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In addition to its app, Gloss Up has ventured into product development, launching its own line of cosmetics in 2021. The company also offers a subscription box service, delivering personalized beauty products to customers monthly.

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Assets

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Gloss Up’s primary assets include its proprietary AR technology, user base of over 10 million, and its line of cosmetics. The company also holds several patents related to its AR beauty technology.

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Annual Income

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In 2024, Gloss Up’s annual income was reported to be around $150 million. This figure has been steadily increasing, reflecting the company’s growing user base and expanding product offerings.

Frequently Asked Questions about  Gloss Up

Frequently Asked Questions: Gloss Up Net Worth

1. What is Gloss Up’s net worth?

Gloss Up’s net worth is estimated to be around $50 million.

2. Who is the founder of Gloss Up?

Gloss Up was founded by Rachel Roff.

3. When was Gloss Up established?

Gloss Up was established in 2014.

4. What does Gloss Up specialize in?

Gloss Up specializes in hair care products, particularly hair glosses and treatments.

5. Where is Gloss Up based?

Gloss Up is based in Los Angeles, California.

6. How did Gloss Up gain popularity?

Gloss Up gained popularity through social media, influencer partnerships, and positive customer reviews.

7. What are some of Gloss Up’s best-selling products?

Some of Gloss Up’s best-selling products include the Gloss Up Original Hair Gloss, the Gloss Up Deep Conditioner, and the Gloss Up Hair Mask.

8. Does Gloss Up offer any vegan or cruelty-free products?

Yes, Gloss Up offers a range of vegan and cruelty-free products.

9. How can I contact Gloss Up customer service?

You can contact Gloss Up customer service through their website’s contact form or by emailing them at [[email protected]](mailto:[email protected]).

10. Does Gloss Up ship internationally?

Yes, Gloss Up ships internationally. However, shipping costs and availability may vary depending on the country.

Hi, I’m Emma Chambers — writer, pop culture junkie, and full-time fangirl. I cover everything from red carpet drama to underrated indie gems, and I’m always on the lookout for the next big thing in entertainment. My blog is where I spill my thoughts, obsessions, and the occasional guilty pleasure. If you’re into celeb buzz, deep dives, and TV marathons, you’ll feel right at home here.