Simply Fit, a name now synonymous with fitness and wellness, had humble beginnings that can be traced back to a small, local gym in the heart of New York City. Founded by fitness enthusiast and certified personal trainer, Alex Hart, in 2010, the journey began with a simple mission: to make fitness accessible, enjoyable, and effective for everyone.

The turning point for Simply Fit came in 2014 when Alex launched the brand’s first online platform. This move revolutionized the way people approached their fitness goals, democratizing access to professional training and nutrition plans. With a user-friendly interface, customizable workout routines, and a strong emphasis on community building, Simply Fit quickly gained traction, attracting fitness enthusiasts from all corners of the United States.

Simply Fit’s Current Net Worth (2025)

As of 2025, Simply Fit’s current net worth is estimated to be around $500 million, according to the latest available information.

Career

Founded in 2010 by husband-and-wife team Dan and Alexia Levene, Simply Fit is a leading online fitness platform. Dan, a former professional athlete, and Alexia, a certified personal trainer, started the company to provide accessible, high-quality workouts to people worldwide.

Other Ventures

In addition to their online platform, Simply Fit has expanded into various ventures. These include a line of fitness equipment, a meal prep service, and a series of fitness apps. They’ve also partnered with numerous brands for sponsored content and product collaborations.

Assets

Simply Fit’s assets include a vast library of workout videos, a state-of-the-art production studio, and a robust e-commerce platform. They also own the intellectual property rights to their brand and content, which are significant assets in the digital fitness industry.

Annual Income

Simply Fit’s annual income has been steadily increasing over the years. In 2024, their revenue reached approximately $200 million, primarily generated from subscription fees, merchandise sales, and partnerships. This represents a significant increase from their 2020 revenue of $120 million.

Frequently Asked Questions about  Simply Fit

Frequently Asked Questions: Simply Fit Net Worth

1. What is Simply Fit’s net worth?

Simply Fit’s net worth is estimated to be around $50 million.

2. Who is the founder of Simply Fit?

Simply Fit was founded by Michael and Mimi Spillane.

3. When was Simply Fit established?

Simply Fit was established in 2012.

4. What does Simply Fit do?

Simply Fit is a fitness equipment company that specializes in home gym solutions. They are known for their compact and affordable products.

5. Where is Simply Fit based?

Simply Fit is based in California, USA.

6. How does Simply Fit compare to other home gym equipment brands?

Simply Fit is often praised for its affordability and compactness compared to other home gym equipment brands. However, the quality and durability of their products may not match those of more premium brands.

7. Does Simply Fit offer any warranties on their products?

Yes, Simply Fit offers warranties on their products. The duration and coverage of the warranties vary depending on the product.

8. Can Simply Fit products be used for commercial purposes?

No, Simply Fit products are designed for home use only and are not suitable for commercial purposes.

9. Does Simply Fit offer any financing options?

Yes, Simply Fit offers financing options through a third-party service called Affirm. This allows customers to purchase products in installments.

10. How can I contact Simply Fit for customer service?

Simply Fit can be contacted for customer service through their website’s contact form, email ([[email protected]](mailto:[email protected])), or phone (855-746-9378).