Post Cereal, a beloved name in the breakfast aisle, traces its roots back to 1895 when Charles William Post, a former patient of a sanitarium, decided to create a nutritious and affordable breakfast option. Post, who was once an invalid himself, understood the importance of a balanced diet in maintaining good health. This personal experience fueled his passion to develop a cereal that would cater to the masses, especially those who couldn’t afford expensive, high-quality breakfast options.

Post’s first cereal, Grape-Nuts, was introduced in 1897. It was an instant hit due to its unique taste and health benefits. The cereal was made from wheat flour, malted barley, and honey, providing a nutritious and filling breakfast. The success of Grape-Nuts laid the foundation for what would become the Post Cereal Company. Post continued to innovate, introducing new products like Post Toasties in 1908, which became the first ready-to-eat breakfast cereal. This marked a significant shift in the breakfast landscape, making Post a household name in the process.

Post Cereal’s Current Net Worth (2025)

As of 2025, Post Cereal’s current net worth is estimated to be around $10 billion. This figure takes into account the company’s extensive portfolio of brands and its global distribution network.

Career

Post Cereal, established in 1895, has a rich history in the cereal industry. It’s known for iconic brands like Post Toasties, Honeycomb, and Fruity Pebbles. The company has consistently innovated and adapted to market trends, solidifying its position as a leader in the breakfast food sector.

Other Ventures

Beyond cereal, Post Cereal has diversified its portfolio to include snacks and other food categories. Brands like Bob Evans, Golden Crisp, and Pebbles are part of their extensive product range. They’ve also expanded into international markets, with a significant presence in Canada and several countries in Europe and Asia.

Assets

Post Cereal’s assets include numerous manufacturing facilities worldwide, a robust distribution network, and a strong brand portfolio. Their brands are recognized and trusted by consumers, with high brand equity. The company also holds valuable intellectual property, including trademarks and patents for various cereal and snack products.

Annual Income

In 2024, Post Cereal’s annual revenue was approximately $3.5 billion. This figure reflects the company’s global operations and the strong performance of its brands. Post Cereal’s annual income has shown steady growth over the years, driven by strategic acquisitions, innovation, and effective marketing campaigns.

Frequently Asked Questions about  Post Cereal

Frequently Asked Questions: Post Cereal Net Worth

1. What is the net worth of Post Cereal?

The net worth of Post Cereal is estimated to be around $10 billion.

2. When was Post Cereal founded?

Post Cereal was founded in 1895 by Charles W. Post.

3. Who is the current CEO of Post Cereal?

The current CEO of Post Cereal is Rob Vitale.

4. What are some of the most popular cereals made by Post?

Some of the most popular cereals made by Post include Honey Bunches of Oats, Fruity Pebbles, Cocoa Pebbles, and Grape-Nuts.

5. Where is the headquarters of Post Cereal located?

The headquarters of Post Cereal is located in St. Louis, Missouri.

6. How many employees does Post Cereal have?

Post Cereal employs approximately 9,000 people worldwide.

7. What is the annual revenue of Post Cereal?

The annual revenue of Post Cereal is estimated to be around $3.5 billion.

8. What other brands does Post Cereal own?

Post Cereal owns several other brands, including Bob Evans, Michael Foods, and private label brands like Great Grains and Shredded Wheat.

9. Who is the parent company of Post Cereal?

The parent company of Post Cereal is Post Holdings, Inc.

10. What is the stock symbol for Post Holdings, Inc.?

The stock symbol for Post Holdings, Inc. is POST on the New York Stock Exchange.