Qdoba Net Worth (Updated 2025).
Qdoba Mexican Eats, now a beloved name in the fast-casual dining scene, had humble beginnings in the late 1990s. The story starts with Anthony and Rob Feld, two brothers with a passion for food and a vision to create a unique dining experience. They opened their first restaurant in Denver, Colorado, in 1995, initially operating under the name Zuma Fresh Mexican Grill. It was here that they began to perfect their signature 300-calorie lunch option and focus on using fresh, high-quality ingredients.
In 2003, the Feld brothers rebranded their restaurant as Qdoba, a name inspired by the Aztec word for “where” or “place,” reflecting their commitment to creating a destination for flavorful, customizable Mexican-inspired cuisine. This rebranding marked a turning point for the company, as they began to expand their reach beyond Denver. By 2009, Qdoba had grown to over 400 locations across the United States, Canada, and the United Kingdom, thanks to its popular menu items like Naked Burritos, 3-Cheese Queso Burritos, and signature salsas.
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Qdoba’s Current Net Worth (2025)
As of 2025, Qdoba’s current net worth is estimated to be around $1.5 billion. This figure takes into account the company’s extensive restaurant chain, franchises, and other assets.
Career
Qdoba, founded in 1995, has grown from a single location in Denver, Colorado, to a national chain with over 700 restaurants across the United States. The company is known for its unique approach to fast-casual dining, offering a variety of fresh, made-in-house ingredients and customizable options for customers.
Other Ventures
In addition to its core restaurant business, Qdoba has expanded into catering services and has also launched a delivery-only concept called “Qdoba Delivered.” The company has also been active in social responsibility initiatives, such as its “Craveable Rewards” program, which donates a portion of its proceeds to local charities.
Assets
Qdoba’s assets include its extensive restaurant portfolio, which consists of both company-owned and franchised locations. The company also owns and operates its own food production facilities, which supply ingredients to its restaurants. Additionally, Qdoba holds valuable intellectual property, including its brand name and proprietary recipes.
Annual Income
Qdoba’s annual income has seen steady growth over the years. In 2020, the company reported total revenue of over $1 billion, with system-wide sales reaching $1.2 billion. These figures reflect the company’s strong performance in the fast-casual dining sector and its ability to adapt to changing market conditions.
Frequently Asked Questions about Qdoba
**Qdoba Net Worth FAQs**
1. What is Qdoba’s net worth?
Qdoba’s net worth is estimated to be around $1 billion.
2. When was Qdoba founded?
Qdoba was founded in 1995.
3. Who is the CEO of Qdoba?
Tracy Carlinsky is the current CEO of Qdoba.
4. How many locations does Qdoba have?
As of 2021, Qdoba has over 700 locations in 47 states.
5. Who are Qdoba’s competitors?
Some of Qdoba’s main competitors are Chipotle Mexican Grill, Moe’s Southwest Grill, and Taco Bell.
6. What is Qdoba’s annual revenue?
Qdoba’s annual revenue is estimated to be around $1.5 billion.
7. Does Qdoba offer vegetarian and vegan options?
Yes, Qdoba offers a variety of vegetarian and vegan options, including bowls, burritos, and salads.
8. What is Qdoba’s most popular menu item?
Qdoba’s Naked Burrito Bowl is one of their most popular menu items.
9. Does Qdoba have a rewards program?
Yes, Qdoba has a rewards program called Qdoba Rewards, where customers can earn free meals and other perks.
10. Is Qdoba a publicly traded company?
No, Qdoba is a privately held company.