Rare Beauty, a cosmetics brand co-founded by Selena Gomez, was launched in 2020 with a mission to challenge traditional beauty standards. The brand’s debut was marked by the release of its first product, a liquid blush, which quickly gained traction among consumers and beauty influencers for its high-quality formula and diverse shade range. This initial success laid the groundwork for Rare Beauty’s growing popularity.

As the brand expanded its product line to include foundations, concealers, and other makeup essentials, it continued to receive praise for its commitment to inclusivity and affordability. Rare Beauty’s marketing campaigns, which feature real people with diverse backgrounds and appearances, have resonated with a wide audience, further boosting the brand’s fame. Additionally, Gomez’s personal involvement and advocacy for mental health awareness through the Rare Impact Fund have contributed to Rare Beauty’s positive image and rising popularity.

Rare Beauty’s Net Worth in 2025

As of 2025, Rare Beauty, founded by Selena Gomez, is estimated to have a net worth of $3 billion. This significant valuation reflects the brand’s growth and success in the beauty industry.

Career

Rare Beauty launched in 2020, focusing on creating inclusive and affordable makeup products. The brand quickly gained traction, with its liquid blushes and lipsticks becoming best-sellers. Rare Beauty has consistently received positive reviews for its high-quality products and diverse shade ranges.

Other Ventures

In addition to its makeup line, Rare Beauty has also ventured into skincare. In 2022, the brand launched its first skincare collection, including a cleanser, moisturizer, and sunscreen. Rare Beauty has also partnered with Sephora to create a scholarship program for rare disease patients.

Assets

Rare Beauty’s assets include its extensive product line, with over 150 SKUs, and its strong brand presence. The company also owns its manufacturing facilities and has a robust e-commerce platform. Additionally, Rare Beauty’s intellectual property, including its trademarks and patents, is a significant asset.

Annual Income

Rare Beauty’s annual income has been steadily increasing since its launch. In 2021, the brand’s revenue was reported to be around $200 million. While the exact figures for 2022 and 2023 are not yet available, industry analysts predict that Rare Beauty’s annual income will continue to grow significantly.

Frequently Asked Questions about  Rare Beauty

1. What is Rare Beauty?

Rare Beauty is a cosmetics brand founded by American actress and entrepreneur Selena Gomez. It was launched in 2020 and is known for its inclusive and diverse range of products, with a focus on creating a community where people feel comfortable expressing their authentic selves.

2. What are some of Rare Beauty’s most popular products?

Some of Rare Beauty’s most popular products include the Liquid Blush, the Lip Gloss, and the Stay Vulnerable Liquid Eyeshadow. The brand’s foundation and concealer have also been well-received by customers for their wide range of shades and buildable coverage.

3. Is Rare Beauty cruelty-free?

Yes, Rare Beauty is cruelty-free. The brand does not test its products or ingredients on animals and does not sell its products in countries where animal testing is required by law.

4. What is the Rare Beauty Baze? What does it do?

The Rare Beauty Baze is the brand’s online community platform. It serves as a space for customers to connect, share their experiences with Rare Beauty products, and learn about new releases and promotions.

5. How does Rare Beauty support mental health awareness?

Rare Beauty is committed to supporting mental health awareness and has partnered with various organizations to raise funds and awareness for mental health initiatives. The brand also uses its platform to promote open conversations about mental health.

6. Is Rare Beauty owned by Selena Gomez?

Yes, Selena Gomez is the founder and owner of Rare Beauty. She launched the brand in partnership with Sephora.

7. What is the net worth of Rare Beauty?

The net worth of Rare Beauty is estimated to be around $1 billion.

8. Where can I buy Rare Beauty products?

Rare Beauty products are available for purchase on the brand’s official website and at Sephora stores. The brand also has a presence on various online retail platforms.

9. Does Rare Beauty offer any discounts or promotions?

Yes, Rare Beauty offers various discounts and promotions throughout the year. The brand often has sales during major holidays and also provides discounts for first-time customers and loyalty program members.

10. How can I contact Rare Beauty customer service?

You can contact Rare Beauty customer service through the brand’s official website. They offer a contact form and a live chat option for customers to get in touch with their support team.