The Woobles began as a passion project by Justine Tiu, a former Google employee who combined her love for crochet and teaching into a beginner-friendly craft kit. Frustrated by the steep learning curve of traditional crochet, she designed easy-to-follow patterns with pre-started stitches, allowing even complete novices to create adorable plush toys. What started as a side hustle quickly gained traction when her kits went viral on social media, resonating with crafters seeking accessible, frustration-free projects during the pandemic.

As demand skyrocketed, The Woobles transformed from a small Etsy shop into a full-fledged business, earning features in major outlets like *Forbes* and *The New York Times*. Their clever use of video tutorials and vibrant branding made crochet approachable for a new generation, while partnerships with influencers and targeted digital marketing expanded their reach. The company’s success hinged on solving a simple problem—making yarn crafts fun instead of intimidating—and executing it with polished, user-friendly products that kept customers coming back.

The Woobles’s Net Worth in 2025

The Woobles’s current net worth is estimated at $5 million as of 2025. This figure reflects their successful ventures in crafting and digital content, along with strategic partnerships. Their revenue streams include product sales, sponsorships, and online courses, contributing to steady financial growth. While exact details remain private, industry analysts project continued expansion.

The Woobles’s Career

The Woobles built their career by combining creativity with entrepreneurship, focusing on DIY crafts and digital tutorials. Starting as a passion project, their engaging content quickly gained traction on platforms like YouTube and Etsy. They now lead a thriving brand, teaching crafting techniques while collaborating with major retailers. Their relatable approach keeps audiences loyal.

The Woobles’s Other Ventures

Beyond crafting, The Woobles has expanded into publishing, releasing instructional books and pattern guides. They also host virtual workshops and partner with crafting supply companies for exclusive product lines. These ventures diversify their income while strengthening their brand’s authority in the creative space.

The Woobles’s Assets

The Woobles owns a mix of tangible and digital assets, including a well-equipped studio, intellectual property like tutorials and patterns, and a growing e-commerce inventory. Their online courses and membership platforms add significant value, alongside investments in high-quality production equipment for content creation.

The Woobles’s Annual Income

The Woobles earns approximately $1.2 million annually from multiple streams, including ad revenue, product sales, and affiliate partnerships. Their online courses and sponsorships contribute significantly, with seasonal spikes during holiday craft trends. This consistent income supports further business expansion.

Frequently Asked Questions about  The Woobles

What is The Woobles’ net worth?

The exact net worth of The Woobles is not publicly disclosed, but estimates suggest it is in the range of several million dollars due to its popularity in the crochet kit market.

How did The Woobles become successful?

The Woobles gained success by offering beginner-friendly crochet kits with step-by-step tutorials, making it easy for newcomers to learn the craft while creating adorable plush toys.

Who founded The Woobles?

The Woobles was founded by Justine Tiu and Adrian Zhang, a husband-and-wife team who wanted to make crochet accessible to everyone.

Where can I buy The Woobles products?

The Woobles products are primarily sold on their official website, but they may also be available through select online retailers and craft stores.

Are The Woobles kits good for beginners?

Yes, The Woobles kits are specifically designed for beginners, with easy-to-follow instructions and pre-started projects to help new crocheters get the hang of the craft.

How much does a Woobles kit cost?

The price of a Woobles kit varies, but most beginner kits range from $25 to $40, depending on the complexity and included materials.

Does The Woobles offer international shipping?

Yes, The Woobles ships internationally, but shipping costs and delivery times may vary depending on the destination.

Can I sell crochet items made from The Woobles patterns?

The Woobles’ terms of use generally allow for personal use of their patterns, but selling finished products may require permission or adherence to specific guidelines.

Does The Woobles offer refunds or returns?

The Woobles has a return policy that typically allows refunds or exchanges within a certain timeframe, provided the product is unused and in its original condition.

Are there subscription options for The Woobles kits?

As of now, The Woobles does not offer a subscription service, but customers can purchase individual kits or bundles from their website.