Rat Rod Bob Net Worth (Updated 2025).

Rat Rod Bob’s journey into the world of custom cars began in his small garage, where he spent countless nights tinkering with rusted-out relics most people would’ve scrapped. With little more than grit and a knack for seeing beauty in the beaten-down, he transformed forgotten heaps into roaring, head-turning rat rods. Word spread fast about his unpolished yet wildly creative builds, blending raw mechanical honesty with a rebellious spirit. Before long, enthusiasts were flocking to see his work, and Rat Rod Bob became a legend in the underground car scene.

His rise to fame wasn’t just about the cars—it was his no-nonsense attitude and willingness to share his process that set him apart. Instead of guarding secrets, he documented his builds online, demystifying rat rod culture and inviting others to join the movement. Viral videos of his rough-around-the-edges creations caught fire, landing him features in magazines and TV spots. What started as a passion project became a full-blown career, proving that authenticity and a little grease under the fingernails could go a long way.

Rat Rod Bob’s Net Worth in 2025

As of 2025, Rat Rod Bob’s estimated net worth is around $2.5 million. This figure reflects his earnings from custom car builds, media appearances, and merchandise sales. His financial growth is tied to his expanding brand and loyal fanbase. While exact details aren’t public, his diversified income streams suggest steady wealth accumulation.

Rat Rod Bob’s Career

Rat Rod Bob built his reputation as a skilled custom car builder, specializing in rat rods and vintage hot rods. His YouTube channel and TV appearances amplified his reach, turning him into a household name among car enthusiasts. He combines craftsmanship with entertainment, making complex builds accessible to fans. His career thrives on authenticity and a hands-on approach.

Rat Rod Bob’s Other Ventures

Beyond car builds, Rat Rod Bob monetizes his brand through merchandise, sponsorships, and collaborations. He sells branded apparel, tools, and DIY kits, catering to his audience’s passion for customization. Guest appearances at car shows and partnerships with automotive brands further diversify his portfolio. These ventures complement his core work while expanding his influence.

Rat Rod Bob’s Assets

Rat Rod Bob owns a collection of custom-built vehicles, a well-equipped workshop, and real estate, including his primary residence. His cars are both personal projects and revenue generators, often featured in media. His assets reflect his lifestyle—practical, rugged, and aligned with his brand’s DIY ethos. They also serve as tangible proof of his success.

Rat Rod Bob’s Annual Income

Rat Rod Bob earns an estimated $400,000 annually from YouTube ad revenue, sponsorships, and custom car commissions. Merchandise sales and paid appearances contribute significantly. His income fluctuates with project demand and content engagement, but his multiple revenue streams ensure stability. This figure underscores his ability to monetize his niche expertise effectively.

Frequently Asked Questions about  Rat Rod Bob

Who is Rat Rod Bob?

Rat Rod Bob is a well-known automotive enthusiast, custom car builder, and social media personality famous for his rat rod creations and DIY car restoration projects.

What is Rat Rod Bob’s net worth?

Rat Rod Bob’s estimated net worth is around $1 million to $5 million, primarily earned through his YouTube channel, merchandise sales, sponsorships, and custom car builds.

How did Rat Rod Bob make his money?

Rat Rod Bob built his wealth through his successful YouTube channel, brand partnerships, merchandise sales, and income from custom car projects and automotive-related content.

What is Rat Rod Bob’s real name?

Rat Rod Bob’s real name is Robert Notgrass, though he is widely recognized by his online persona, Rat Rod Bob.

How did Rat Rod Bob become famous?

Rat Rod Bob gained fame through his YouTube channel, where he shares DIY car builds, restoration tips, and rat rod projects, attracting a large following of automotive enthusiasts.

Does Rat Rod Bob have a YouTube channel?

Yes, Rat Rod Bob has a popular YouTube channel where he posts videos on car builds, automotive repairs, and rat rod customization.

What kind of cars does Rat Rod Bob build?

Rat Rod Bob specializes in rat rods, hot rods, and custom-built vehicles, often using salvaged or vintage parts to create unique, rugged-looking cars.

Does Rat Rod Bob sell merchandise?

Yes, Rat Rod Bob sells branded merchandise, including T-shirts, hats, and other automotive-themed products through his website and social media platforms.

Is Rat Rod Bob married?

Rat Rod Bob keeps his personal life relatively private, but he has mentioned his wife in some of his videos and social media posts.

Where does Rat Rod Bob live?

Rat Rod Bob resides in the United States, though he has not publicly disclosed his exact location for privacy reasons.