Maureen Kelly Net Worth Tarte (Updated 2025).

Maureen Kelly Tarte, the founder of Tarte Cosmetics, began her career with a simple yet powerful idea: creating clean, high-performance makeup that was also kind to the skin. A psychology graduate, she initially worked in the beauty industry as a freelancer, testing products and noticing a gap in the market for formulas free of harsh chemicals. In 1999, with just $30,000 in savings, she launched Tarte from her tiny New York apartment, blending natural ingredients with innovative technology. Her breakout product, a cheek stain inspired by the longevity of lipstick, quickly gained a cult following, proving that eco-conscious beauty could also deliver bold results.

Kelly’s hands-on approach and commitment to cruelty-free, vegan formulas set Tarte apart in a crowded industry. Her relatable, down-to-earth personality resonated with consumers, and strategic partnerships with influencers and retailers like QVC catapulted the brand to mainstream success. By focusing on playful packaging, vibrant shades, and a mission-driven ethos, she turned Tarte into a billion-dollar business. Kelly’s rise from a one-woman operation to a beauty powerhouse showcased her knack for understanding what modern consumers wanted—products that were both effective and ethically made.

Maureen Kelly Tarte’s Net Worth in 2025

As of 2025, Maureen Kelly Tarte’s estimated net worth is around $50 million. This figure reflects her success as the founder of Tarte Cosmetics, along with her savvy investments and brand expansion. Her wealth stems from both her entrepreneurial ventures and strategic partnerships in the beauty industry.

Maureen Kelly Tarte’s Career

Maureen Kelly Tarte launched Tarte Cosmetics in 1999, revolutionizing the beauty industry with eco-conscious, high-performance makeup. Starting from her NYC apartment, she grew the brand into a global phenomenon. Known for innovative products like Shape Tape Concealer, she cemented Tarte as a leader in cruelty-free, vegan-friendly cosmetics.

Maureen Kelly Tarte’s Other Ventures

Beyond Tarte Cosmetics, Maureen has invested in real estate and tech startups, diversifying her portfolio. She also supports philanthropic efforts, particularly in women’s empowerment and animal welfare. Her ventures reflect a blend of business acumen and social responsibility.

Maureen Kelly Tarte’s Assets

Maureen owns multiple properties, including a luxurious Manhattan apartment and a Hamptons estate. Her asset portfolio also includes equity in Tarte Cosmetics, stocks, and a collection of high-end vehicles. These holdings underscore her financial success and lifestyle.

Maureen Kelly Tarte’s Annual Income

Maureen earns an estimated $10 million annually, primarily from Tarte Cosmetics’ revenue and dividends. Additional income streams include speaking engagements, endorsements, and returns from her investments. Her earnings highlight her continued influence in the beauty and business worlds.

Frequently Asked Questions about  Maureen Kelly Tarte

What is Maureen Kelly’s net worth?

Maureen Kelly’s net worth is estimated to be in the tens of millions, primarily from her success as the founder and CEO of Tarte Cosmetics.

How did Maureen Kelly start Tarte Cosmetics?

Maureen Kelly founded Tarte Cosmetics in 1999 with a $1,000 loan, focusing on eco-friendly and high-performance makeup products.

Is Tarte Cosmetics a cruelty-free brand?

Yes, Tarte Cosmetics is cruelty-free and does not test its products on animals.

Where is Tarte Cosmetics headquartered?

Tarte Cosmetics is headquartered in New York City, New York.

Has Tarte been sold to another company?

Yes, Tarte was acquired by the Japanese beauty company Kose Corporation in 2014, though Maureen Kelly remained as CEO.

What makes Tarte Cosmetics unique?

Tarte is known for its “high-performance naturals,” combining natural ingredients with clinically proven formulas.

Does Maureen Kelly still own Tarte?

While Maureen Kelly remains the CEO, she no longer fully owns Tarte after its acquisition by Kose Corporation.

What are some of Tarte’s best-selling products?

Popular products include the Shape Tape Concealer, Amazonian Clay Foundation, and Maracuja Lip Balm.

Is Tarte a vegan brand?

While not entirely vegan, Tarte offers many vegan-friendly products clearly labeled on their website.

How has Maureen Kelly contributed to philanthropy?

Maureen Kelly and Tarte support various causes, including animal welfare and women’s empowerment initiatives.