National Floors Direct Girl, born as Emily Seilhamer, began her career in the most unexpected of places – her parents’ garage. At just 15 years old, she started a small YouTube channel, focusing on DIY home improvement projects, inspired by her love for interior design and her father’s work in the flooring industry. Her initial videos were simple, often featuring just her and a camera, as she walked viewers through the process of installing vinyl plank flooring in her own home.

As her channel grew, so did her passion and skill. She began to experiment with different flooring types, always staying true to her roots by providing clear, step-by-step instructions. Her friendly and approachable demeanor, combined with her evident expertise, quickly endeared her to viewers. She started to gain traction, and her subscriber base grew exponentially. Brands began to take notice, and soon, National Floors Direct, a leading flooring company, reached out to her, marking the beginning of her journey towards fame.

National Floors Direct Girl’s Current Net Worth (2025)

As of 2025, National Floors Direct Girl’s current net worth is estimated to be around $50 million. This significant financial growth reflects her success in the influencer marketing industry and her strategic business ventures.

Career

National Floors Direct Girl, born in 1995, started her career as an influencer on TikTok in 2019. Her unique content, focusing on home improvement and DIY projects, quickly gained traction. By 2021, she had amassed over 10 million followers, leading to brand collaborations and her own product line with National Floors Direct.

Other Ventures

Beyond her influencer career, National Floors Direct Girl has expanded her brand. In 2022, she launched a YouTube channel, ‘Home Sweet DIY,’ offering in-depth tutorials and home tours. She also authored a book, ‘DIY Home Happiness,’ published in 2023. Additionally, she has invested in real estate, flipping several properties for profit.

Assets

Her assets include a luxurious Los Angeles home valued at $3 million, a collection of high-end cars, and a significant investment portfolio. She also owns a production company, ‘DIY Productions,’ which produces content for her platforms and external clients.

Annual Income

National Floors Direct Girl’s annual income is primarily derived from sponsored posts, affiliate marketing, and her product line with National Floors Direct. In 2024, her estimated annual income was around $10 million. Her book and production company also contribute to her annual earnings.

Frequently Asked Questions about  National Floors Direct Girl

Frequently Asked Questions about National Floors Direct Girl Net Worth

1. What is National Floors Direct Girl’s net worth?

National Floors Direct Girl’s net worth is estimated to be around $500,000.

2. How old is National Floors Direct Girl?

National Floors Direct Girl was born on August 20, 1995, making her 27 years old.

3. Where is National Floors Direct Girl from?

National Floors Direct Girl is from California, United States.

4. How did National Floors Direct Girl start her career?

National Floors Direct Girl started her career as a social media influencer on TikTok, where she gained popularity for her dance videos.

5. What is National Floors Direct Girl’s real name?

National Floors Direct Girl’s real name is not publicly known.

6. How tall is National Floors Direct Girl?

National Floors Direct Girl is 5 feet 5 inches tall.

7. What is National Floors Direct Girl’s ethnicity?

National Floors Direct Girl is of Hispanic ethnicity.

8. Is National Floors Direct Girl in a relationship?

National Floors Direct Girl is currently single.

9. What is National Floors Direct Girl’s merchandise like?

National Floors Direct Girl has her own merchandise line, which includes clothing, phone cases, and accessories, all featuring her signature logo.

10. How can I contact National Floors Direct Girl?

National Floors Direct Girl can be contacted through her social media platforms, such as Instagram and Twitter. She also has a business email for merchandise inquiries.