Seth Gold Net Worth (Updated 2024).

Seth Gold, the charismatic and witty celebrity, found his way into the limelight through his family’s renowned pawn shop, American Jewelry and Loan. Growing up surrounded by the hustle and bustle of the pawn industry, Seth developed a keen eye for valuable items and a knack for negotiation. With his infectious personality and quick wit, he soon became a fan favorite on the reality TV show “Hardcore Pawn,” which documented the daily operations of the pawn shop. Seth’s ability to handle even the most challenging customers with charm and humor quickly made him a beloved figure in the entertainment world.

As Seth’s fame grew, so did his net worth. With his astute business acumen and his knack for spotting hidden treasures, Seth’s annual income skyrocketed to an impressive figure. His net worth, a testament to his success, reflects his dedication and hard work in the pawn industry. While the exact numbers may vary from year to year, Seth’s net worth and annual income remain a testament to his ability to turn everyday items into profitable ventures. With his magnetic personality and entrepreneurial spirit, Seth Gold continues to captivate audiences and build his empire in the world of pawnbroking.

Seth Gold’s Early Life

Before Seth Gold became the charismatic pawnbroker we all know and love, he had a rather interesting early life. Born and raised in Detroit, Michigan, Seth grew up surrounded by the hustle and bustle of the pawnshop business. His family owned and operated American Jewelry and Loan, a renowned pawnshop that has been serving the community for decades. From a young age, Seth was immersed in the world of buying, selling, and negotiating, which undoubtedly shaped his future career.


Seth Gold’s career in the pawnshop industry began at a tender age. He started working at his family’s pawnshop, American Jewelry and Loan, where he learned the ins and outs of the business. With his natural charm and quick wit, Seth quickly became a master negotiator, making deals that left customers both satisfied and entertained. His expertise and passion for the industry led him to become a prominent figure in the pawnshop world, and he eventually gained recognition through his appearances on the hit reality TV show, “Hardcore Pawn.”


Seth Gold’s talent and dedication have not gone unnoticed. Throughout his career, he has received numerous accolades for his contributions to the pawnshop industry. From being named one of Crain’s Detroit Business “40 Under 40” to receiving the National Pawnbrokers Association’s prestigious Pawnbroker of the Year award, Seth’s achievements speak volumes about his expertise and commitment to his craft. His ability to turn everyday transactions into captivating television moments has also earned him a loyal fan base and a special place in the hearts of viewers worldwide.

Current Net Worth and Assets

With his successful career and undeniable charm, it’s no surprise that Seth Gold has amassed a considerable net worth. While the exact figures may be subject to speculation, it is estimated that his net worth is in the millions. Alongside his financial success, Seth also enjoys a luxurious lifestyle, with a collection of high-end cars, a stunning mansion, and an impressive array of jewelry. However, despite his wealth, Seth remains down-to-earth and continues to work hard, ensuring that his family’s pawnshop remains a thriving business and a beloved institution in Detroit.

FAQs about Seth Gold

1. What is Seth Gold’s net worth?

Seth Gold’s net worth is estimated to be around $1 million.

2. How did Seth Gold accumulate his wealth?

Seth Gold accumulated his wealth through his successful career as a pawnbroker and television personality.

3. Is Seth Gold related to Les Gold from “Hardcore Pawn”?

Yes, Seth Gold is the son of Les Gold, the owner of American Jewelry and Loan featured on the reality TV show “Hardcore Pawn.”

4. Does Seth Gold still work at American Jewelry and Loan?

No, Seth Gold left American Jewelry and Loan in 2013 to pursue other business ventures.

5. What other business ventures has Seth Gold been involved in?

Seth Gold has been involved in various business ventures, including real estate investments and consulting work.

6. Has Seth Gold appeared on any other TV shows?

Yes, Seth Gold has made appearances on other TV shows such as “Good Morning America” and “The Today Show.”

7. Does Seth Gold have any siblings?

Yes, Seth Gold has a sister named Ashley Broad who also appeared on “Hardcore Pawn.”

8. Is Seth Gold married?

Yes, Seth Gold is married to his wife, Ashley Gold.

9. Does Seth Gold have any children?

Yes, Seth Gold has two children, a son named Spencer and a daughter named Carly.

10. What is Seth Gold currently doing?

Seth Gold is currently working on various business projects and is involved in philanthropic efforts in his community.


Seth Gold, the American television personality and businessman, has achieved significant success throughout his career. As the owner of American Jewelry and Loan, he has not only expanded the business but also gained fame through his appearances on the reality TV show “Hardcore Pawn.” With his expertise in the pawnbroking industry, Seth has managed to accumulate a substantial net worth.

One of the key factors contributing to Seth Gold’s net worth is his successful business ventures. American Jewelry and Loan, founded by his grandfather, has been a prominent pawn shop in Detroit for decades. Seth’s efforts to modernize and expand the business have paid off, as it has become one of the largest and most profitable pawn shops in the country. Additionally, his appearances on “Hardcore Pawn” have further boosted his income and popularity.

Furthermore, Seth Gold’s entrepreneurial skills and business acumen have played a crucial role in his financial success. He has diversified his income streams by investing in various ventures, including real estate and other businesses. This diversification has not only increased his net worth but also provided him with a stable financial foundation. Moreover, Seth’s ability to negotiate and make profitable deals has been instrumental in his wealth accumulation.

In conclusion, Seth Gold’s net worth is a testament to his hard work, business acumen, and entrepreneurial spirit. Through his successful pawn shop, appearances on reality TV, and various investments, he has managed to build a substantial fortune. Seth’s story serves as an inspiration for aspiring entrepreneurs and showcases the potential for financial success in the pawnbroking industry.


  • Jenny Evans

    Hey there, I'm Jenny Evans, with a background in literature and creative writing, I craft narratives that transport readers to faraway lands, immerse them in gripping plot twists, and tug at their heartstrings with every turn of the page. When I'm not lost in the world of my imagination, you'll find me enjoying long walks in nature, cozying up with a good book, or indulging in my passion for photography.

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